Nirupam Roy Email & Phone Number

Kolkata, West Bengal, India

# Team lead for the operational analytics group # Prioritization of analytics requests in conjunction with Management team # Analyze and interpret data science models and derive insights from analytical solutions# Communicate technical insight from analytics and modelling to senior executives in a business-oriented and pragmatic way # Provide critical thinking and subject-matter expertise to insight driven business decisions # Identify and utilize internal and external data sources to build comprehensive analytics which help to drive critical business decisions # Work on special projects in coordination with management team as needed # Make use of data and analytics to deliver actionable insight to relevant stakeholders

Kolkata Area, India

Roles and Responsibilities:• Lead a team of analysts to provide reporting, analysis and recommendations to optimize business initiatives.• Managing Adobe analytics implementation by translating business requirements into technical documents.• Leading tagging efforts by working with project managers, stake holders, UX & IT.• Developed analytics dashboards and presentations for management and technology teams• Created an efficient reporting process with Adobe report builder & Tableau.• Leading A/B testing & conversion rate optimization using Optimizely.• Worked closely with management and subject matter experts to define & achieve business goals• Providing actionable insights & telling the story by working with UX team & stake holders.• Developed marketing dashboard to provide executive view of departmental performance.• Used site analytics and metrics to define and monitor success.• Managed operational improvements based on tracking and analysis.• Managed and coached team members. • Proactively provide site optimization and advertising product recommendations to drive growth.• Led weekly calls with vendors and 3rd party partners to ensure delivery of set goals and performance• Developed reporting templates to provide a high level overview on paid media performance for weekly meeting with the Director of Web Team.• Performed regular reviews of all marketing websites, identifying 404 and 500 errors, duplicate titles and content, scraping and broken links, and arranging corrective measures.• Performed A/B and multivariate testing to further track user engagement and to increase overall website conversions and call to actions such as contact us form submissions and request for price quotes.

Kolkata Area, India

• Create SEO/SEM Proposals for prospective clients.• Interacting with clients on SEO, regarding keyword selection, submission and inclusion strategies, reporting, ranking and search engine updates.• Build a work-plan for the entire team achieve the client goals.• Work with the team in doing keyword research, keyword mapping / distribution, provide analysis and recommendations.• Develop search engine optimization strategy to hit client's ranking goals.• Optimize web pages for natural search along with competitive analysis.• Setup conversion tracking code on the individual conversion pages.• Strategies link building campaigns• Creating Search Engine rank reports (keywords position in Google, Bing & Yahoo)• Make the team understand the major search engine ranking factors.• Work with development teams to improve site architecture and page content.• Track traffic to the website through analytical tool.• Managing PPC Campaigns (using Google Adwords).• Created content for PPC landing pages, websites, social media and email• Constructed goals, funnels, conversion code, analytics, and tracking metrics to ensure that all e-marketing spends could be measured for ROI• Mentored and provided SEM education and best practices to a team of paid search• Increased monthly organic website traffic by 30% using inbound marketing techniques like blogging , article writing, and creating hubs on social media sites .• Reduced overall PPC cost per click by 20%. Accomplished by creating tighter keyword themes, using negative keywords, and creating designated landing pages for ad groups.

Kolkata Area, India

• Make strategies to ensure 123greetings.com along with all other its associate domains rank higher in search engines.• Increase Page Rank (PR) for 123greetings.com along with all its domains.• Interacting with team, regarding keyword selection, submission and inclusion strategies, reporting, ranking and search engine updates.• Discuss keyword research, keyword mapping, provide analysis and recommendations.• Optimize web pages for natural search.• Develop search engine optimization strategy to hit website goals.• Do competitive analysis using the tool Alexa• Develop email Marketing strategy• Strategies link building campaigns. Identify & establish link partnerships to improve SEO results.• Creating Search Engine rank reports and analyzing traffic through in-house web analytics tool.• Provided insight on all data collected each week and recommended new approaches for our online presence• Promoting websites on popular search engines & web directories.• Make team understands the major factors that influence organic search ranking.• Work with IT and Marketing teams to improve site architecture and page content.• Trained all employees on search and analytical tools

Bachelor Of Science (B.Sc.), Science

Class Xii, Bachelor Of Science

Class X, 1St Division