Nirup B Email & Phone Number

London Area, United Kingdom

Initiated and led the development of a food delivery mobile app for fast food outlets KFC under a franchise model. • Utilised competitive analysis and user interview techniques to understand the core problems and successfully launched the product bringing down the commission rates to zero from 25% charged by food aggregators and reducing the delivery time to 20 mins from 50-60 mins leading to increased ARPU and customer satisfaction scores.• Collaborated with designers and provided feedback on wireframes and mock-ups, developed user stories based on ICP analysis, and efficiently communicated ideas to the engineering teams resulting in a hazel-free product development process.• Developed and executed a comprehensive product strategy, aligning with business objectives, market gaps, and optimized user experience, enhanced market positioning, which increased adoption rate by 20% QoQ, and a 15% increase in profits.• Captured the business requirements and developed a roadmap highlighting key milestones and delivery/UAT timelines and secured buy-ins from the CEO and Operations Head, completing the project on time and within budget.• Led the product launch, tracked and delivered on product success metrics like NPS, DAU, WAU, average delivery time, etc, and developed insightful product narratives for the executive team.• Crafted a detailed GTM plan by defining the target audience, and positioning strategy that helped improve Awareness, Adoption, Activation, and Referral rates during the first quarter of the app going live.

Bengaluru, Karnataka, India

Led the development of electronic components and controllers while managing a portfolio of ₹ 150 Cr and a team of 15 engineers. Utilised SQL and Tableau for data analysis to analyse Product Growth and market traction, ensuring stakeholder alignment with the product vision and delivery plans, and securing buy-in. Boosted skillset and performance by providing mentorship to junior team members, providing feedback, assisting with goal-setting, and fostering new ideas during the product discovery phase, optimising based on customer feedback during Prototype/MVP validation. Led a cross-functional team of 5 to craft Go-To-Market strategies, analysing the target market, and establishing distribution and sales channels across the ASEAN region, resulting in a seamless product introduction and market diversification. • Carried out market research, analyzed industry trends, collaborated with stakeholders, identified target segments, and prioritized new product features achieving Product-Market fit, thereby increasing the revenue/account by ₹ 10 Cr/year.• Developed a roadmap by carefully assessing the team's velocity and business strategy and achieved a customer satisfaction score of 90%. This enabled a successful User/Site Acceptance Test within 3 months and swift product delivery within assured timelines.• Prioritized the product backlog through various prioritization techniques with dynamic customer needs, business value, and time sensitivity, resulting in delivering a product with enhanced metrics leading to a 30% increase in sales for FY20.• Increased market share to 35% through customer and competitor analysis, implementing competitive Pricing strategy, and managing the development of a new product within Target Costing limits, resulting in a 5% boost in overall profit margins.

Bengaluru, Karnataka, India

Co-founded a company with expertise in designing and assembling electrical gears for large flour mills and power distributors. • Analyzed the target market for electrical gears used in electric power systems and designed the product fully in-house in accordance with the market requirements by employing 3 designers.• Conducted market analysis on product design and offerings, and partnered with key vendors complying with ISO standards to source critical components.

Bengaluru, Karnataka, India

Responsible for leading the development and production of EVMs and VVPATs for IEC, and Aakash Missile System for the IAF.• Achieved INR 25 Cr in savings and a 28% reduction in waste through implementing LEAN manufacturing techniques within a single Strategic Business Unit. • Accomplished the timely production of the Aakash Missile systems for the Indian Defence forces, surpassing expectations by delivering three months ahead of schedule. Applied meticulous planning and execution throughout the project.• Headed a team of 10 Engineers to successfully execute a INR 400Cr project for the Indian Election Commission, demonstrating leadership and project management skills in delivering a high-value initiative.• Proficiently managed and scrutinized processes to uphold an efficient value chain, ensuring streamlined operations and optimal performance.

Master Of Business Administration - Mba, Strategy, Business Analysis, Product Management, Distinction (First Class Honours)

Bachelor Of Engineering - (Be), Mechatronics Engineering, Mechatronics, Robotics, And Automation Engineering, Distinction (First Class Honours)