Nirusha Orawatte Email & Phone Number

Auckland, NZ

Auckland, New Zealand

• Achievements - Project Managed a Customer Portal for Open Country Dairy from inception to launch- Business Lead for Microsoft Dynamics CRM - Designed and implemented several process and system improvements within the.
• I lead a team of Sales Support coordinators, who provide a critical customer service role to ensure the Sales process at Open Country exceeds our customer expectations
• I am the key interface between the General Manager of Sales, Sales Support team, Market Managers, Compliance, Finance and Supply Chain teams to ensure key sales activities are controlled and completed
• Own the sales CRM system and manage Sales processes
• Ensure Open Country Dairy sales processes are efficient and effective, looking to minimize non-value adding tasks that increase cost-to-serve; this involves initiating and managing continuous process improvement within.
• I help my team identify and proactively manage potential market issues to minimize risks, exposure to adverse market conditions and delays to shipments

Auckland, New Zealand

• I led a team of Customer Experience Specialists, who maintain and retain customers through exceptional customer service - by offering and implementing effective solutions for all customer enquiries and issues.
• I helped ensure queries and requests for information are actioned promptly and accurately, delivering an effective and timely outcome
• Helped the team achieve their sales KPIs
• Worked closely with leaders/departments across the organisation to ensure initiatives are aligned to each touch point during a customer’s journey with Yellow
• I managed projects that impact a customer's journey through Yellow
• Instrumental in setting up and leading the Customer Management Forum at Yellow, to help align our initiatives to the customer journey map

New Zealand

• Promoted to the role of Team Leader
• I manage a team of consultants dedicated to improving customer experience, helping with customer retention and revenue growth, through post-sale customer contact.

Auckland, New Zealand

• Facilitate to understand and address post sale customer needs by performing routine customerhealth checks
• Assist the company demonstrate a positive and customer-focused attitude by taking action toachieve goals beyond minimum performance and service standards
• Help improve customer satisfaction and build customer confidence to ultimately reduce churn, grow revenue and support internal and external NPS scores
• Offer assistance to customers by educating them on digital advertising, including optimising websites, using SEO to fulfill marketing objectives, support with Google Adwords and display campaigns, Facebook advertising.

Auckland, New Zealand

• Recommend appropriate media and communication strategies for portfolio of clients
• Deliver needs-based advertising solutions across products and services, including print, digital, online and other media
• Maximise revenue opportunities for Yellow
• Competent in maximizing opportunities across digital platforms, including Social media and Search Engine Optimisation
• Trained in key aspects of Search Engine Marketing
• Google Certification in Sales for Adword campaigns

• Overall responsibility for the anti-infectives range of products, including Augmentin, Zinnat, Zinacef, Zobactin and Cardiovascular product, Arixtra
• Augmentin achieved distinction as the no. 1 pharmaceutical brand in Sri Lanka
• Develop marketing plans for the product category to ensure proper implementation to achieve both short and long term objectives
• Monitor and review periodically marketing strategies and recommend appropriate marketing plans to suit changing market dynamics
• Ensure appropriate Product Development Briefs, Creative Briefs and Market Research briefs are developed by the team in order to develop market opportunities
• Design and maintain the budget control systems

• Promoted as Category Manager for the Vaccines Portfolio
• This is a senior management position within GSK
• In this position, I was responsible for strategic planning for the entire Vaccines franchise in Sri Lanka
• The portfolio grew 500% in revenue under my leadership
• Won "Team of the Year" awards in the years 2008, 2007, 2005, 2004, 2003. These awards are in recognition for the achievement of sales and marketing objectives, above the other portfolios

• Responsible for the development of Marketing Plans for the entire vaccines portfolio, including adult and paediatric vaccines, and ensuring the proper implementation of these plans to achieve both short and long term.
• Involved in monitoring and reviewing periodically marketing plans and recommend appropriate marketing strategies to suit changing market dynamics
• Provided the appropriate training & development for sales force on products assigned, to ensure competitive advantage in the market place
• Liaised with external advertising agencies to plan and implement the vaccines mass media campaign.
• I have been involved in laying the ground work for 2 new products, Rotarix and Cervarix; including planning pre-launch, launch and maintenance promotional activities
• Successfully launched Infanrix Hexa in Sri Lanka, the first IPV combination vaccine to be introduced into the South Asian Region

Performed brand management functions for cephalosporin antibiotics.

• Worked as an Senior Medical Promotion Delegate, in Colombo and the suburbs, and was responsible for achieving set sales and market-share growth objectives.
• Received numerous 'Quarterly awards', in recognition of achievement of set sales and marketing objectives

• Worked in Colombo and the suburbs of the country, and was responsible for promoting and achieving set sales targets for a variety of products, including antibiotics, vaccines and base products like analgesics and cough.
• Was placed within the first three positions in the SmithKline Beecham ‘Employee-of-the-year’ contests for 3 consecutive years, from ’98 to ‘00

Leadership Programme

- Seeing yourself through the lens of others - Strategic thinking - Communicating with influence - Personal goal setting - The fundamental.

Master Of Business Administration

Postgraduate Diploma, Marketing

Preliminary Certificate, Marketing