At Orbit Echelon Inc., we specialize in thought-leadership ghostwriting & email marketing. We are dedicated to building authority and trust for sponsor executives & leaders in motorsport.

I continuously developed Pfaff's Mercedes and Subaru social media presence; community management, creative direction, and marketing strategy.Improved customer and sales experience within the first three months by onboarding a video service by presenting vehicles to customers to improve the car buying process more efficiently. Negotiated an advantageous distribution partnership with a local media outlet, a relationship that is retargeting old customers and tracking in about 20% of traffic to the website. Monitoring and maintaining all digital platforms including corporate website, along with website analytics and reporting digital campaign performance and Monitoring and reporting on Search Engine Marketing and Search Engine Optimization activitiesDeveloping campaign briefs for upcoming and new inventory including brand activations and project manage the process from strategy planning to execution, in ongoing collaboration Mercedes-Benz Canada and Subaru Canada.Email marketing monthly newsletters and communicating offers and events to a list of 20,500 contacts across Mercedes and Subaru; maintained an open rate of 50-60% and click-rate of 25%Report on insights that help to inform Organic and Paid social media, analyze and evaluate brand content performance on a weekly, monthly basis; optimize content to meet brand/channel needs and objectivesPlanning, and building partnerships for sponsorships for the year to increase brand awareness in the community. Managed the development and implementation of several campaigns through all digital channels including Mercedes and Subaru models. Duties spanned 360-project management and included: sourcing and creating content, briefing graphics and creativity, planning marketing communications of each vehicle's features. Ad-hoc campaign support – monthly brand offers, new product communications, retailer announcement emails, Sales Events etc.

Link Media KW is a media agency specializing in building out content for businesses specifically in the automotive space. Our clients create events based on their community of people that share a passion for either motorsports, show cars, or rallies. Some of my responsibilities includeDeveloped social and content partnerships Established clear positioning across social media channelsCreation of media assets using Adobe Creative Suites Managing a team of creatives across show events for event coverage Using Instagram for growth of our brand by posting videos and photos at optimal times and using unique hashtags to target our niche audience and expand our reach, reaching an average of 1,200 people with 468 engagements per month. Project managing photo and video shoots, giving creative direction based on client expectations. Most notably helping manage and produce a video series with a client, managing 3 people to produce and edit a 4-part series about owners and their cars, showcasing their personality more to break stereotypes.

Jess Kal Photography is a photography business built on authenticity and has been a professional photographer for 5 years and specializes in portraiture, candid and branded photography. Engaging with the surrounding creative community to build a social media presenceCreating self-marketing promotional materials (videos, events, photos, newsletters, vlogs) cold outreach to clients through Instagram and email. Giving creative direction for social media content, and advocating for a new digital strategy.Schedule and publish organic content across all channels to maintain the voice of the brand, and using analytics to create reports to make changes in future strategy.

Waterloo EDC is the first point of contact for companies looking to relocate or expand in the Waterloo region. The team helps companies build a program for growing businesses in the community. I also worked with the neighbouring company called Explore Waterloo Region, which focuses on marketing the region to increase the number of visitors and improve their stay. Working with technology companies (SSIMWAVE, OpenText, Evolv1, Blackberry) and universities (University of Waterloo, Wilfrid Laurier University) to cover their to have a database of photos for the region and the companies. Engaging with major events in the city (TrueNorth festival, Sunlife Financial Jazz festival) to create content for digital channels and marketing material for 2020.Working with both Waterloo EDC and Explore Waterloo Region to cover conferences and team photos.

Laurier Photography Club is a student-run organization showcasing the talent and creativity of the Laurier community through Leadership, Passion and Creativity. We achieve this through hosting workshops for students to hone in on practical photography skills like composition, lighting, interacting with your subject and making the most of your gear. My responsibilities as the Social Media Marketing Manager included Planned and executed a LinkedIn headshot event & increased event signups by 80 people by doing organic and paid media ads on social and drove traffic to the website and social before the event. Increased university social media engagement by 30%, partnered with G Adventures to host an expedition in Costa Rica to create a photography experience for students at the University of Waterloo and at Wilfrid Laurier University. Community managing the social media for events across the Waterloo campus ranging from 200- 800 people. Developing and executing a social media strategy for 2500 followers across Facebook, Twitter, and Instagram- reaching an average of 1500 people with 200 engagements per month Running Facebook and Instagram contests for best photos pers season resulting in a reach to over 5000 people and 370 clicksDeveloping social media content, and showcasing talented individuals on our social channels Tracking monthly data and analytics of media and community efforts Developing content for a range of communications pieces including digital and social media content, photos, and videos.