Nirva Altunay Email & Phone Number

Turkey

Turkey

Istanbul, Turkey

Responsibilities• Reported directly to the Marketing Director.• From scratch executed and managed digital transformation of Pernod Ricard and worked on internalization of it by the whole marketing team.• Provide digital guidance and consultancy to (creative) agencies while working on campaigns. • Monitoring and evaluating online media campaigns to keep them effective. • Providing weekly & monthly digital performance reporting on brand’s ‘always on’ campaigns and newly launched brand projects.• Guiding and supervising 8 brands’ digital activation and campaigns through creating projects and analyzing digital metrics upon brand team needs. • Staying current with emerging opportunities in the digital marketing world.Achievements: • For each brand campaign executed tailor made solutions in digital. Developed goals specific, measurable, attainable, and relevant. Based on targets (reach, awareness, engagement, and loyalty), carried out different strategies on social media, Google AdWords, paid media advertising and influencer marketing strategies.• Organized two digital workshops in 3 years for the company and agencies. Achieved to persuade colleges for digital transformation.

Istanbul, Turkey

• Reported directly to EMEA Marketing Director and aligned with both Korn Ferry Turkey & Hay Group GM’s to identify the marketing priorities for each organisation and likewise created marketing plans outlining how the business objectives will be supported.• Gave insights into business leaders regarding the marketing program and campaign effectiveness, including impact on revenue and pipeline coverage. • Collaborated with the local spokesperson to develop client centric press, which supports the business strategy.• Planned and managed 30 events of Korn Ferry and approximately reached 1K clients in total. Generated $240K Influenced Revenue.• Achieved 25K advertising reach and generated $2K free publication, covered 30% foreign press.• Increased segmented data from 20% to 70% as well as integrated SalesForce & Marketo contacts.• Implemented an effective mailing process by narrowing target audience, created positive effect in both open (+35%), read (+20%) and download rates (+15%).

• Responsible for company’s overall digital service offer through leading a digital team of 7, reporting directly to Founding Partner. Served clients through creating and implementing digital marketing strategies using all digital platforms: strategy, search, mobile and social media.• Led the transformation process of conventional advertising agency, BCOM, into a hybrid agency by recruiting digitally focused minds and leading the team.• Revamped Paşabahçe’s digital strategy and maximised the organic reach by 35% (compared to 2016) by utilising viral social media contents and real-time marketing.

• Managed clients’ strategies, guaranteed innovation and integration of the multiple digital disciplines. • Developed and implemented new business strategies together with Head of Digital.• Won the advertising pitches by creating digital media strategies and building creative concepts for Danone, INGBank and Toyota.• Improved the service and delivery of digital products by contributing to client presentations/meetings• Active participation on client’s strategic process, guaranteed the innovation and integration of the multiple digital disciplines with the remaining communication• Uplifted the vision of the digital team into a more holistic approach, shifted from an operational media planning perspective to a more strategic approach to digital as an all, and integrated with traditional media• Developed and implemented new business strategies together with Head of Digital and Digital Manager• Actively participated in the digitalization of the agency, was responsible for training and supporting the client services teams in handling digital awareness campaigns• Specific development projects; some of them are integrated in UM/Mediabrands international communities guaranteed

• Managed 3 account groups; Efes Pilsen, Zorlu Center, Petrol Ofisi as well as digital media campaigns of Garanti, Finansbank, VitrA, Eti & Toyota, n11• Was responsible for clients’ web maintenance, social media, digital media campaigns (strategy, search, display, mobile) and creative solutions• Created and implemented digital marketing strategies in all digital platforms• Actively chased for new business opportunities• Direct report to Partner, managed a team of 10

Ping Digital

• Conducted media planning and sales services for customers• Was responsible for optimization of media plans and performance• Provided active support for customer relations• Conducted weekly research about world trends and the service of media trademarks and reported to Managing Partner• Monitored media plans via Adhood, DoubleClick and Mediamind• Analyzed campaign performance and generated reports • Clients: Efes Pilsen, Anadolu Efes Spor Kulübü, Puma, Mango, Yargıcı, TTNET, ING Bank, Kuveyt Turk, Aviva, HTC, Burger King ect.

• Managed digital media campaigns of Efes Pilsen, TTNET and Toyota

Altreforme Design - Guerilla Marketing

Altreforme is a young and innovatory brand, with deep roots based on a long entrepreneurial tradition. The company is established in 2008 as productive diversification of Fontana Group. The engineering sector, engaged from more than fifty years with the manufacturing of metal bodies for the most worldwide well-known and prestigious automotive companies, gives shape to a creative project exclusively intended for the contemporary design world.• Developed advertising strategy focusing on low-cost unconventional marketing tactics for Altreforme • Was responsible for benchmarking and positioning of the brand• Made competitor analysis, market research and created a business model• Took active part in several case studiesMaster Thesis : Guerilla Marketing In Design Products

Master Degree, Business Design

• Completed 7 projects in total. Won the 1st prize with a brand extension project for an Italian shoe brand, JANET&JANET. • The thesis was.

Bachelor'S Degree, Translation And Interpreting Department