Nirva Dhaya Email & Phone Number

Atlanta, GA, US

Atlanta Metropolitan Area

Atlanta Metropolitan Area

Atlanta Metropolitan Area

• Project managed 2021 Marketing plan price increase, working with stakeholders to understand technical constraints, development timeline, and strategic implications to drive $52 million in annual revenue.
• Lead Mailchimp’s promotional strategy, developing long term strategic roadmap and managing operational aspects of promotional launches, driving $20.5 million in revenue over 18-month period since program launch.
• Working with the SPP, Support, and Legal teams, lead design of operational process to launch first free trial promotion for Mailchimp and Co. partners to test effectiveness of promotional offer to upgrade free clients.
• Analyzed billing failure churn, leveraging internal order data and external payment processor data, to identify $9 million of annual revenue opportunities by implementing holistic group of solutions.

Dallas/Fort Worth Area

• Senior Product Manager in Food and Beverage department at American Airlines.
• Managed $50 million Atlas galley aircraft retrofit for department, including forecasting equipment needs, establishing catering operational plan, and creating conversion timeline with Tech Ops and catering vendors.
• Identified over $800,000 in annual savings opportunities by adjusting provisioning levels, standardizing scheduling, and sourcing new suppliers for high volume reusable plastics, linens, and glassware.
• Forecasted and evaluated inventory levels of reusable catering equipment, valuing over $200 million annually, from supplier to distributor to minimize stock outs and reduce operational delay potential.
• Lead sourcing and implementation of new equipment for Asia markets from international supplier, responsible for supplier relations, forecasting requirements, and determining pricing.

Dallas/Fort Worth Area

• Analyzed employee business booking patterns to determine cost/benefit trade-off of minimum seat guarantee on all flights and the revenue displacement value to reduce overbooking by targeting lowest 75% performing.
• Developed ultra-low cost carrier fare threshold values, in conjunction with Operations Research team, to minimize revenue losses of over $1 million per day from price matching strategy.
• Identified potential revenue opportunities by evaluating forward and flown system performance, leading to a change in blackout date strategy and increasing in high yielding fares by reducing blackout dates by 40%.
• Supervise the content creation and administration of Yield Management and Yield Performance Development training programs.

Dallas/Fort Worth Area

• Managed OH, PA, SC, and hub to hub markets totaling over $400 million in annual revenue.
• Mentored new analyst and assisted in the education and understanding of yield management systems and tools.
• Created market management procedures after identifying limitations with market management tools.

Greater Minneapolis-St. Paul Area

• Researched automotive acoustic trends to quantify market opportunity for the Automotive Division to move closer to customer and targeted tier-1 application, with potential revenues of $80 million.
• Conducted market assessment and interviews to understand the potential likelihood for adoption of new license plate product with recommended pursuit of international markets, with revenue impact of $200 million.
• Analyzed consumer insights looking at sleep as a “white space” and using the Sysomos social listen tool and focus group data, recommended path for new product innovation based on findings.

Memphis, TN

• Managed P&L responsibilities and structured monthly budgets to maximize profit through cost controls, such as minimizing overhead and reducing inventory 10% below industry average which resulted in a profit in all.
• Formulated marketing strategies, such as corporate partnerships and SMS loyalty, which enabled various opportunities to maintain direct contact with customers and provided the ability to track visits and spending.

Master Of Business Administration (M.B.A.), Marketing, Strategy, And Entrepreneurship

Activities and Societies: VP of Community Relations, Vanderbilt Marketing Association; President, Owen Culinary Society; VP of Events.

Bachelor'S Degree, Accounting

Activities and Societies: Memphis Institue of Leadership Education, Study Abroad Program, London, England; Sports, Commerce, and Culture.