Nirvana Fernandez Email & Phone Number

I am an entrepreneur and the founder of DNR Productions Events Inc, a live music event production company based in Toronto. As the CEO and driving force behind the company, I oversee talent procurement, event organization, sales, and marketing strategies. Under my leadership, DNR Productions has grown into one of Toronto's most active event production companies, partnering with industry giants like Live Nation and Embrace Presents, and hosting events at prestigious venues such as History, Opera House, and Axis.My journey to this point is rooted in diverse global experiences, including 14 years in Dubai, two years at an Indian boarding school, and high school in Toronto, all fostering my cultural adaptability and resilience.I began my career at Domino’s Pizza, where I became Branch Assistant Manager within three months while pursuing a Business Administration degree with a focus on marketing at George Brown College. I then joined a boudoir photography studio, Nuovo, where I excelled as the leading sales executive and top lead generator. After two years with Nuovo, I moved to TD Bank but quickly realized it wasn’t the right fit. I spent a year completing my education while taking on contract roles in various fields, including social media management, marketing planning, and graphic design.In July 2020, viewing the challenges posed by the pandemic on the live music industry, I took a leap of faith and founded DNR Productions. Through drive-in events featuring top DJs like Adventure Club, I provided the EDM community with a safe, socially-distanced way to experience live music before hosting Ontario’s first fully open General Admission live music event since the pandemic began, drawing 3200 fans to the Markham Fairgrounds. These events established DNR's position as a vital player in Toronto's newly re-opened live music industry.Since then I have curated 51 shows, serving over 34,000 attendees and bringing in over 1.5 million in ticket revenue alone, positioning DNR as one of the top edm production companies in Toronto. Recently I’ve also opened my own corporate events venue and my own AV equipment rental business providing event solutions and logistics to other event organizers.As I look to the future, I’m more committed than ever to pushing the boundaries of what’s possible in the event production industry. DNR Productions continues to grow, taking on bigger projects, forging new partnerships, and creating unforgettable experiences for fans. The journey so far has been incredibly rewarding, but I know the best is yet to come.

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  George Brown College

  Marketing