• Manage 12 corporate or project-based client accounts and manage client expectations• Develop and execute PR programs to increase the public profile of clients and their development projects • Collaborate with marketing, sales and planning teams to launch residential development projects in the Toronto real estate market, using creative storytelling that adheres to project branding and key messaging• Coordinate with major daily newspapers (Toronto Star, National Post, Globe and Mail) to pitch unique stories with interesting hooks, coordinate interviews with sources for earned editorial coverage and sponsored content, and arrange photo shoots for supporting imagery• Write and edit advertorial content for real estate industry magazines (New Condo Guide, Condo Life, Condo Elite, Abode) and ethnic newspapers (i.e. Ming Pao, Sing Tao, Weekly Voice, Epoch Times, Lo Specchio) to support sales and marketing messaging• Respond to media requests and inquiries; identify and suggest valuable media opportunities for clients• Media preparation for interviews (provide details on publication, writer, story angle and key messages)• Build strong, trusted, working relationships with clients and media• Other media relations activities including pitching print and online media, developing media plans, writing press advisories and press releases, media outreach, maintaining current project fact sheets

• Execute PR programs and with particular attention to media relations activities including: responding to media requests, media monitoring, coordinating interviews and photo shoots, creating media lists and developing collegial relationships with trade and regional publications• Write advertorials for trade magazines

* First point of contact for all online communications delivered from BCO to its clients. This includes communication via emails, intranet announcements, surveys, newsletters, presentations, speaking notes and more* Create and execute communication plans and strategic key messaging for projects and operational activities* Write, review and edit client facing communications for message consistency, style, format, grammar and adherence to company brand standards* Manage content for client intranet sites, including constructing intranet pages, updating, and creating content* Maintain operational tracking tools to develop quantitative measures of output, value and key performance indicators

* Wrote online client communications and developed key messaging to support strategic objectives for BCO and its clients* Supported communication and business change management activities for technological implementations, with a focus on developing targeted communications using various mediums* Responsible for creating and maintaining content for three Brookfield client intranet sites. This includes writing, editing, posting, updating and managing content* Created and presented a comprehensive communications audit proposal to senior management