Nisan Bal Email & Phone Number

Toronto, ON, CA

Vaughan, Ontario, Canada

New York City Metropolitan Area

Toronto, Ontario, Canada

Managed a team of 45 PPC Specialist working across 400 client accounts. Responsible for developing PPC strategy and managing growth of VIP clients. Developed internal auditing process to ensure any client declining in performance can be identified and prioritized.Developed SOP's for the amazon advertising team to ensure standard practices across all.

Greater Toronto Area, Canada

USA/China/India/Remote

• Launched & Managed 3 private label brands (direct to consumer) dealing in Fitness, Health & Personal Care, Home & Kitchen category products with 200% YOY growth rate.
• Managed all facets of business operations including financial tracking, inventory coordination and marketing.
• Conducted competitor analysis, market research and worked with sourcing partners to introduce 50+ new merchandise.
• Maintained the P&L statement for e-commerce and marketing financials.
• Improved… Show more Launched & Managed 3 private label brands (direct to consumer) dealing in Fitness, Health & Personal Care, Home & Kitchen category products with 200% YOY growth rate.
• Improved conversion ratio to 16% (average) by on page optimization and A/B testing strategies.

Guangdong, China

• Managed direct to consumer online storefront on amazon.com marketplace for private label brand with products in cell phone accessories and sports/outdoor category to achieve $2mn revenue.
• Identified categories and new merchandise launch opportunities targeting 100% ROI.
• Collaborated with leadership team to plan budget and business growth strategy.
• Managed team responsible for product sourcing in China, graphic designing and packaging of products.
• Managed integration with… Show more Managed direct to consumer online storefront on amazon.com marketplace for private label brand with products in cell phone accessories and sports/outdoor category to achieve $2mn.
• Managed integration with third party software's for digital marketing and financial analysis.

Mumbai Area, India

• Lead consulting projects for strategic sourcing to achieve tangible savings objectives on the existing spend for fortune 1000 US clients from manufacturing and insurance.
• Worked with the procurement managers to source various direct and indirect product/services across the globe.
• Worked with senior management stakeholders and managed conflicts in cross functional teams for smooth implementation of best sourcing practices to achieve the set cost savings targets.
• Managed bid… Show more Lead consulting projects for strategic sourcing to achieve tangible savings objectives on the existing spend for fortune 1000 US clients from manufacturing and insurance.
• Managed bid management process involving vendor management, RFP management, pricing and negotiation.
• Involved in client engagement, opportunity assessment, formulation and execution of sourcing strategy. Show less

Mumbai Area, India

Sourcing strategy creation though industry, supplier analysis, RFP creation and implementation for Europe based client

• Manage implementation of manufacturing execution system to digitize the shop floor process and train across various departments of Small Car manufacturing (NANO) under one year on job training period.
• Performed business analyst work to conceptualize, test and execute the manufacturing execution system for gathering information from manufacturing, quality and inventory data points.
• Engage with various stakeholders across planning, manufacturing, quality and logistics… Show more Manage implementation of manufacturing execution system to digitize the shop floor process and train across various.
• Engage with various stakeholders across planning, manufacturing, quality and logistics departments.
• Responsible for vendor management activities for systems and IT department of small car manufacturing.
• Involved in Capital & Expenditure budgeting of the department for FY11-12.

M. Mgmt, Management Studies

Activities and Societies: Annual Business Festival Organizing Team Member

B.E., Electronics And Telecommunication, Bronze Medalist

Activities and Societies: Annual Cultural Fest Organizing Head