Managed a team of 45 PPC Specialist working across 400 client accounts. Responsible for developing PPC strategy and managing growth of VIP clients. Developed internal auditing process to ensure any client declining in performance can be identified and prioritized.Developed SOP's for the amazon advertising team to ensure standard practices across all clients. Managed and developed the team for DSP service offered to high value clients.Developed strategy to drive external… Show more Managed a team of 45 PPC Specialist working across 400 client accounts. Responsible for developing PPC strategy and managing growth of VIP clients. Developed internal auditing process to ensure any client declining in performance can be identified and prioritized.Developed SOP's for the amazon advertising team to ensure standard practices across all clients. Managed and developed the team for DSP service offered to high value clients.Developed strategy to drive external traffic from google, facebook for the amazon seller clients. Show less

Launched & Managed 3 private label brands (direct to consumer) dealing in Fitness, Health & Personal Care, Home & Kitchen category products with 200% YOY growth rate. • Managed all facets of business operations including financial tracking, inventory coordination and marketing.• Conducted competitor analysis, market research and worked with sourcing partners to introduce 50+ new merchandise.• Maintained the P&L statement for e-commerce and marketing financials.• Improved… Show more Launched & Managed 3 private label brands (direct to consumer) dealing in Fitness, Health & Personal Care, Home & Kitchen category products with 200% YOY growth rate. • Managed all facets of business operations including financial tracking, inventory coordination and marketing.• Conducted competitor analysis, market research and worked with sourcing partners to introduce 50+ new merchandise.• Maintained the P&L statement for e-commerce and marketing financials.• Improved conversion ratio to 16% (average) by on page optimization and A/B testing strategies.• Developed and implemented order fulfillment, warehouse and inventory management capabilities. • Made staffing decisions, managed team of 10 full/part time employees and freelancers on project basis.• Built brand awareness and generated leads while managing paid media, influencer marketing, and content marketing campaigns. • Evaluated suppliers to assess quality, timeliness and compliance of deliveries, maintain tight cost controls and maximize business operational efficiency.• Managed pay per click campaigns to maintain <15% ACOS and maintain profit margin. • Resolved customer issues effectively to maintain above 95% seller feedback ratings. Show less

Managed direct to consumer online storefront on amazon.com marketplace for private label brand with products in cell phone accessories and sports/outdoor category to achieve $2mn revenue. • Identified categories and new merchandise launch opportunities targeting 100% ROI.• Collaborated with leadership team to plan budget and business growth strategy.• Managed team responsible for product sourcing in China, graphic designing and packaging of products.• Managed integration with… Show more Managed direct to consumer online storefront on amazon.com marketplace for private label brand with products in cell phone accessories and sports/outdoor category to achieve $2mn revenue. • Identified categories and new merchandise launch opportunities targeting 100% ROI.• Collaborated with leadership team to plan budget and business growth strategy.• Managed team responsible for product sourcing in China, graphic designing and packaging of products.• Managed integration with third party software's for digital marketing and financial analysis.• Managed Pay Per Click campaigns to increase sales while keeping ACOS below 15%. • Created and launched new online marketing strategies, resulting in 120% YOY revenue growth. • Monitored customer buying trends, market conditions and competitor actions to adjust business strategies and pricing. Show less

Lead consulting projects for strategic sourcing to achieve tangible savings objectives on the existing spend for fortune 1000 US clients from manufacturing and insurance.• Worked with the procurement managers to source various direct and indirect product/services across the globe.• Worked with senior management stakeholders and managed conflicts in cross functional teams for smooth implementation of best sourcing practices to achieve the set cost savings targets.• Managed bid… Show more Lead consulting projects for strategic sourcing to achieve tangible savings objectives on the existing spend for fortune 1000 US clients from manufacturing and insurance.• Worked with the procurement managers to source various direct and indirect product/services across the globe.• Worked with senior management stakeholders and managed conflicts in cross functional teams for smooth implementation of best sourcing practices to achieve the set cost savings targets.• Managed bid management process involving vendor management, RFP management, pricing and negotiation.• Involved in client engagement, opportunity assessment, formulation and execution of sourcing strategy. Show less

Sourcing strategy creation though industry, supplier analysis, RFP creation and implementation for Europe based client

Manage implementation of manufacturing execution system to digitize the shop floor process and train across various departments of Small Car manufacturing (NANO) under one year on job training period.• Performed business analyst work to conceptualize, test and execute the manufacturing execution system for gathering information from manufacturing, quality and inventory data points.• Engage with various stakeholders across planning, manufacturing, quality and logistics… Show more Manage implementation of manufacturing execution system to digitize the shop floor process and train across various departments of Small Car manufacturing (NANO) under one year on job training period.• Performed business analyst work to conceptualize, test and execute the manufacturing execution system for gathering information from manufacturing, quality and inventory data points.• Engage with various stakeholders across planning, manufacturing, quality and logistics departments.• Responsible for vendor management activities for systems and IT department of small car manufacturing.• Involved in Capital & Expenditure budgeting of the department for FY11-12.• Trained with maintenance, cost reduction and customer service department to implement various projects. Show less