Nicole Santini Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

ASSIGNMENTSManagement of the Implementation, Architecture, Visual Merchandising and Maintenance teams. - Responsable for all the Mobly´s stores implementation project management (WBS, time, costs, quality and risks) - Management of the Architecture and Store Design team. Responsable for the concept creation (visual and functional); technical aspects (executive projects of structure, lighting, materials and finishes), through layout creation, flow study, ambient concepts, products display, graphic communication and decoration; Standardization Manuals creation;- Hiring and monitoring the construction and projects of outsourced offices; communication with suppliers and outsourced teams;- Management of the Store’s Campaign team, responsible for the VM calendar creation and management, campaign flow and alignment of guidelines according to the branding strategy and search of content opportunities;- Management of the Visual Merchandising strategies team in stores. Responsible for the Cross sell, Up Sell and recommendations; Creation, implementation and updating of the Visual Merchandising Manual for store standardisation;- Benchmarking and research of new trends, innovation and technologies for organization, process automation; - Store branding owner. Contact with other brands (stakeholders) for offline partnerships within Mobly stores;- Communication, project development and implementation in partnership with infrastructure, commercial, design, marketing, logistics and operations teams.- Cost analysis and budget control,- Creation, analysis and monitoring of performance indicators (OKRs and KPIs);- Measure ROI and NPS of stores and manage action strategies in order to generate qualified leads for conversion into sales and brand strengthening.

São Paulo E Região, Brasil

ASSIGNMENTS- Management of the Visual Merchandising teams for the elaboration and implementation of all projects for Mobly’s stores, from the technical aspect (executive projects of Lighting, Materials and Finishes), through layout creation, flow study, ambient concepts, graphic communication and decoration; - Strategies creation and definition for ON and OFFline campaigns, activations, events and marketing promotions (briefings and moodboards development for the creation/production team);- VM calendar creation and management, campaign flow and alignment of guidelines according to defined strategy + search of content opportunities;- Visual Merchandising strategies in stores, Cross sell, Up Sell and recommendations;- Creation, implementation and updating of the Visual Merchandising Manual for store standardisation;- Benchmarking of sales campaigns and promotional actions; Research of new trends and concepts creation related to Mobly’s branding for new projects and layout changes ensuring omnichannel campaigns and that the identity and content are appropriate to each channel;- Offline media strategies and planning (TV, radio and OOH);- Communication with advertising agency for offline media strategy and negotiation;- Contact with other brands for ON and OFFline partnerships (co-branding);- Cost analysis, budget control, communication with suppliers and team management;- Performance analysis and monitoring (GRP and TRP), performance indicators (KPIs), and reports with Google Analytics;- Measure stock ROI and NPS in order to generate qualified leads for conversion into sales and brand strengthening.

São Paulo E Região, Brasil

ASSIGNMENTS- Service focused on the functional and aesthetic needs of each client;- Research of new trends and creation of concepts;- Development of 2D layout (Autocad), 3D (Rhinoceros, 3DS Max and SketchUp - VRay) and Mood boards (full Adobe Suite);- Creation of Lighting, Electrical, Hydraulic, Civil and Finishing executive projects;- Contact with construction suppliers and creation of work scopes;- Monitoring, quoting and management of construction and renovations budgets and deadlines;- Consulting and quoting of furniture and home decor articles. FF&E lists;- Marketing strategies. Online and offline Graphic Design.- Media purchase, results analysis and performance monitoring of online promotions.Projects at: www.estudiocasulo.com

São Paulo E Região, Brasil

ASSIGNMENTS- Elaboration and implementation of all projects for Oppa’s stores, from the technical aspect (executive projects of Lighting, Materials and Finishes), through layout creation, flow study, ambient concepts and decoration;- Research of new trends and concepts creation related to Oppa’s branding for new projects and layout changes;- Evaluation of budgets and communication with suppliers;- Sales reports analysis in each region to define product portfolios for stores;- Visual Merchandising strategies for product exposure;- Setting up marketing campaigns and promotional actions at storefronts and launch corners;- Creation, implementation and updating of the Visual Merchandising Manual for store standardisation;- Promotional actions strategies;- Performance monitoring and indicators analysis (KPIs);- Campaigns calendar coordination and team management;- Project development in partnership with commercial, design, marketing, BI, production and branding sectors.In addition to my work as Visual Merchandiser, I became Oppa’s Interior Design and Decor spokesperson being responsible for publications, articles and interviews requested to the company on the matter.

São Paulo E Região, Brasil

2014 - Production Design and Set Dressing for the advertisign films of JBS and Knorr brands;2010 - Set Dressing for the feature film “VIPS;2007 to 2010 - Set Dressing for advertising films of following brands:SKY, Ades, Doritos, GVT, Caixa Econômica, Buddemeyer, Veja, Banco do Brasil, Bonafont, Óticas Carol, Detran, Grendene, Oi, Embratel e Riachuelo;2006 to 2008 - Production Design for the short-film “Caça-Palavras”, the TV film “Redecard” and the Documentary “Ecodesign”;2004 to 2006 - Production Design and Set Dressing for the short-films “Ella”, “Sombras” e “César”.

Pós-Graduação Lato Sensu - Mba, Gestão De Projetos

Interior Design, Design De Interiores

Social Communication With Cinema Enabling, Cinema