Nisa Taj Email & Phone Number

Halifax, Gb

United Kingdom

Leeds, England, United Kingdom

• Developed marketing strategies for a designer boutique client, including market research and competitor analysis. This contributed to the successful launch of two new product campaigns, resulting in a 40% increase in brand awareness and a 20% increase in customer acquisition• Scheduled and analysed personal social media content on Instagram, resulting in a 150% increase in follower count and 50% increase in engagement over the year• Implemented targeted email marketing campaigns for the family business, achieving a significant increase in open and click-through rates, resulting in a 20% boost in online sales revenue within three months

Leeds, England, United Kingdom

• Supported staff through training and performance monitoring ensuring team skill development and 100% increase in training KPIs• Assisted customers and handled inquiries through effective communication and interpersonal skills, resulting in positive feedback• Optimised store layout through effective merchandising with attention to detail, resulting in a 56% increase in accessories sale in the last quarter

• NearFi is an Indian start-up app that uses geo-tagging to connect people during emergencies or based on shared interests• Developed a distinct brand personality and tag line of NearFi, resulting in a 30% increase in brand awareness and recognitionamong target audience• Researched and identified digital marketing opportunities that may benefit the business, resulting in a 20% increase in app downloads• Developed influencer marketing, gamification and viral content marketing strategies alongside the co-founder & marketing head, resulting in a 25% increase in user engagement and retention• Communicated, negotiated and sponsored with other brands, influencers and events on affiliate basis to increase app installs, resulting in a 15% increase in monthly active users• Managed social media accounts and paid marketing campaigns on Instagram and Facebook, resulting in a 40% increase in social media followers and a 35% increase in app installs

Hyderabad, Telangana, India

• Collaborated with Discovery Channel to conduct a quiz competition called DSSL, offering students benefits and a trial membership of Byju's learning app• Pitched to schools and generated leads for DSSL marketing campaign, resulting in a 30% increase in campaign reach• Conducted follow-ups with school management regarding sign-ups, resulting in a 25% increase in school on-boarding on theByju's app• Maintained data on leads generated and sign-ups using CRM software• Communicated campaign benefits to students, resulting in a 20% increase in student participation in the DSSL competition• Executed the final DSSL campaign in schools over three stages, securing a 95% success rate

Hyderabad, Telangana, India

• Greeted and welcomed customers in a warm and friendly manner• Drove sales by engaging customers, offering product knowledge and making suggestive sales

Masters, International Marketing Management

Pgpsdm, Strategic Digital Marketing, A (4.05)

Bachelor Of Business Administration - Bba, Marketing

Diploma In Fashion Design, Fashion/Apparel Design

Semester Abroad Program, Bba

Activities and Societies: Special modules, Project reports, Industry and External visits

Intermediate, Bipc, 11-12

Education record