Nise E. Email & Phone Number

• Conducted quantitative and qualitative research through engaging directly with customers to understand user behavior, gather feedback, and validate hypothesis, in order to identify product opportunities and prioritize an impactful roadmap to deliver a Minimum Viable Product (MVP) experience for the Web App delivery agent platform, CRM dashboard, driver mobile App and user mobile app which led to increasing user efficiency by 30%. • Performed market research and implemented consumer surveys to identify opportunities for improving Snappie’s digital footprint, which improved monthly revenue by 20%.• Owned the roadmap, vision and strategy for the company’s Digital products, mobile App and websites• Responsible for strategizing, formulating, and executing multiple marketing campaigns to increase awareness and adoption of existing online products which led to 15% (MoM) increase in the adoption of Mobile App through various growth strategy.• Responsible for tracking and identifying bugs and open issues related to new product and feature releases and managed those through the Agile process via Jira.• Responsible for setting long term vision and strategy and road for company’s product and communicating to relevant stakeholders and Partners.• Transformed business goals into product strategy using comprehensive research, and in-depth collaboration with supporting delivery functions• Assessed market competition by conducting customer experience research and conducting competitive analyses considering the offerings of other competitor’s product.• Led and Managed products from inception to deployment to create customer value and deliver measurable business outcomes• Performed A/B testing for Snappie delivery agent WebApp, Customer Relationship Management Dashboard, iOS and Android versions of the driver and customer mobile apps.

Canada

• Responsible for setting long term vision and strategy and road for company’s product and communicating to relevant stakeholders and Partners.• Transformed business goals into product strategy using comprehensive research, and in-depth collaboration with supporting delivery functions• Led the adoption of lean/agile development strategies in the building swiftgas mobile Apps B2B feature that enabled businesses to order directly from highly ranked vendors. This led to a reduction in delivery time from conceptualization to launch by 25% and increasing retention by 20%.• Deployed Tableau and SAP Analytics in analysing sales and marketing data that provided actionable insights used in developing data driven sales and marketing strategies that led to ARR yearly growth 30 -50%.• Responsible for strategizing, formulating, and executing multiple marketing campaigns to increase awareness and adoption of existing online products which led to 15% (MoM) increase in the adoption of Mobile App through various growth strategy.• Work with Design to establish product usability and engineering to ensure product feasibility. Assessed market competition by comparing the company’s product to competitor’s products • Responsible for leading and managing products from inception to deployment to create customer value and deliver measurable business outcomes• Led end-to-end development, release, pivots, and post release iterations of Swiftgas Mobile Apps, leading to an exit (confidential amount) to a VC focused on expanding its local logistics and ecommerce portfolio.

Master Of Business Administration - Mba

Master'S Degree

Bachelor'S Degree, Civil Engineering