Reporting to the General Manager Customer Experience and Digital, duties included development and execution of national marketing initiatives to improve brand awareness and increase market share. Objectives also included increasing fixed operations service retention and online brand recognition.

Managing a team of three, the role involved developing and executing marketing strategies to reach sales objectives eight mainstream franchise dealerships. The role was also responsible for procuring all promotional materials for dealers and negotiating contracts with key suppliers.I also oversaw all public relations and community engagement initiatives which were aimed at finding sustainable solutions to support the community with mutually beneficial initiatives. Reporting… Show more Managing a team of three, the role involved developing and executing marketing strategies to reach sales objectives eight mainstream franchise dealerships. The role was also responsible for procuring all promotional materials for dealers and negotiating contracts with key suppliers.I also oversaw all public relations and community engagement initiatives which were aimed at finding sustainable solutions to support the community with mutually beneficial initiatives. Reporting directly through to the dealer State Marketing Manager, I am was in charge of ROI calculations on promotional activities as well as developing effective campaigns to promote the franchised brands that I represented to their target audience. Show less

Working closely with the area managers of GM Holden and Ford Australia as well as the dealer principals, the role involves creating and executing marketing strategies that are aimed at promoting Holden products and services with the dealer's prime marketing area.

Provided assistance in developing and carrying out retail promotional activities. Customer relations and data maintenance.

Retail merchandising, stock control, customer relations