 Responsible for delivering end to end marketing projects including requirement gathering, campaign creation, campaign launching and analysis Responsible for creating marketing budget, relevant target audience, keyword research and goal focused social media strategies Created and managed tableau dashboards consisting campaign performance metrics and presented the insights to the team Responsible for automated reporting of Multi-Channel Performance and Marketing efforts on Monthly and Quarterly basis Created and implemented strategies across social media platforms and Native advertising platforms as per goals and objectives Analyzed and optimized marketing campaigns across all digital touchpoints Executed A/B testing for campaigns and website. Analyzed site performance and provided recommendations based on the insights Supported the paid search team to constantly improve the SEO for the brand Coordinated with the cross functional teams and communicated digital strategies involving the brand goals and objectives Presented key findings and progress through the Digital channels to the senior management and the team

 Presented and Created Monthly and Weekly Reports based on Website Performance, Revenue & KPI’s using DOMO Executed, managed and optimized media campaigns and strategies including paid search, social media & re-marketing platforms Assisted the team with campaign’s Bid Management, conversion rates, CPA, LTV based on campaign performance in-depth analysis Performed pre-post campaign analysis and provided recommendations based on audience, content and media resulting in 40% increase in engagement and traffic Created Marketing Budget and constantly monitored KPI’s like Conversion, Traffic, Bounce rate and Sales Performance Increased Revenue by 50% through Facebook, Affiliate marketing and built a strong Retention strategy for existing customer Managed Campaign Relevant Creatives collaborating with the Design Team to develop content like landing pages, banners etc. Managed website and marketing tags using Google Tag Manager Responsible for complete E commerce Analysis and created E-commerce Dashboards using Tableau and DOMO Integrated Data from First party and Third-party data, created ETL using DOMO and analyzed complex data sets using SQL and visualizations Presented data Trends, Patterns and provided Insights to guide website trends & future campaigns Executed and analyzed A/B testing results to improve Site Performance and provide High End User Experience Segmented Customers based on their Preferences and Shopping Behavior to streamline Marketing Strategy using large data-sets Performed Shopping Cart Analysis using Python and R and Product Recommendation for Customers via email improving open rate by 30% Created website design and proposed improvements based on UX experience of the customers using HTML and CSS and achieved 60% success rate on website launch Served as a Single Point of Contact between the Developers and the Company and handled End to End Management

 Maintained all the marketing reports and dashboards for the stakeholders and cross-functional teams Optimized programmatic buying[DSP] process and increased the revenue by 40% Worked on Social monitoring tools [Crimson Hexagon, ComScore], analyzed the social positioning of the company and increased the company presence significantly Tracked campaign performance against KPIs including CPA, Bounce rate, CTR, impressions delivered using Google Analytics Gathered data from multiple teams and departments and derived meaningful insights to give direction to a holistic marketing strategy Analyzed and examined the trends of the digital marketing strategies using Tableau for visualization and created reports Created KPI’s for the company’s E-commerce and store targets and structured the business flow for better approach Implemented Salesforce DMP for meticulously targeting the audience which led to 50% increase in the revenue Successfully held sessions to train the team and associated colleagues on Data insights and Tools  Tracked campaign performance against KPIs including CPA, CTR, impressions delivered and site activity Presented the survey insights to business leaders, Stakeholders and clients to help the organization meet a challenge and/or goal Analyzed post-campaign performance for follow-up proposals and renewal strategies Conducted social data analyses to quantify the impact of content strategy, including A/B testing

-Performed Competitor Analysis to analyze competitor’s activities and industry trends. -Developed digital marketing strategy to acquire new prospective clients-Analyzed the portfolio of the company for the constant improvements of the products-Analyzed the specified requirements from customers and extracted the optimized solution-Extracted and explored the data from the databases and imparted the results of analysis to the partners and stakeholders from the non-technical background