CoValue is an app that helps users bridge the gap between price and value of a company and make Valuation of Companies. As Content Editor my responsibility is to write/edit and manage engaging content across the mobile application, website and marketing activities for the company. Responsibilities:• Writing for website copy, social media posts, blog posts, articles, descriptions, newsletters, emails etc.• Proofread and edit content, as shared by the analysts, for mistakes and additional ideas and guarantee that it is composed as per directions, providing feedback when necessary• Running Email Marketing and Paid Advertising Campaigns to improve customer acquisition and engagement• Ensure that all content is optimized for Search Engine Optimization (SEO) and contains sufficient keywords placement• Collaborating, brainstorming and creating new ideas and strategies to design, market and analyze marketing campaigns

Creating SEO blogs for businesses and websites.Writing blogs for web blogs and social media channelsNewspaper articles and news storiesMagazine articles and featuresBlogs on health, fitness, wellness, lifestyle, food and travel

A food and lifestyle blogger with an urge to travel and relish the hidden dishes cooked around the world!

Aspire Digital Credit Card is an app-based credit card that helps users split all their purchases into 4 interest-free EMIs! As Social Media Manager my responsibility was to develop social media strategy in a manner that builds customer base, spreads awareness and activates growth channels. The objective was to ensure a consistent marking message and strengthening position in the market.Responsiblites• Create and maintain Social Media Calendar with consistent marketing messages and campaigns• Running Influencer Marketing Campaigns across the target market to create brand awareness, and App Installs.• Connecting with influencers and agencies to ideate and execute influencer marketing campaigns• Strategize, design and post content (images/videos) on Social Media Channels like Instagram, Facebook etc.• Measure the effectiveness of Influencer Marketing and Social Media programs and implement improvement• Analyze and implement new strategies to grow the channels