 Plans & oversee the multichannel DM campaigns like direct mailer, call center, promotional events, and electronic campaigns ensuring that the marketing objective is met. Develops the acquisition plan and ensure delivery through appropriate channels; managing online and offline campaigns from conceptualization to execution and analysis. Collaborates with various functional groups to guarantee appropriate resource allocation.  Manages client and agency’s delivery expectations.  Works with the team/departments to ensure deliverables met, ensuring that deliverables are consistent with client priorities, internal organizational design, time, budget and quality standards.  End to End Planning and execution of Direct to consumer campaigns; Database analysis, Selection, Auditing & Analyzing campaigns. Engages in extensive client communication, strategic planning, budget planning and troubleshoots account complications to promote client satisfaction.