Nishad Niyas Email & Phone Number

Colombo, Western Province, Sri Lanka

Sri Lanka

- Develop and implement comprehensive CLM strategies to maximize customer lifetime value using upsell tools.- Analyze customer behavior, preferences, and needs.- Develop and execute base management strategies to drive customer satisfaction, loyalty, and revenue growth.- Collaborate with cross-functional teams to align product offerings, pricing, and promotions with customer needs and market trends.- Ensure efficient handling of customer inquiries, complaints, and requests.- Utilize data analytics to monitor KPIs and track customer behavior- Use data analytics, market dynamics, competitive analysis, and customer segmentation to identify target audience and optimize campaign targeting.- Develop detailed campaign plans, including timelines, budgets, and resource allocation.- Work closely with the BU team to align CVM campaigns with business objectives.- Liaise with analytics teams to gather insights and leverage data-driven decision-making for campaign optimization.

Colombo, Western, Sri Lanka

- Responsible for designing Customer Value Management strategies for multiple business units; Managing enterprise subbase.- Driving Omni channels communications and offer and campaign management.- Maintain metric to monitor performance and effectiveness of actions at each stage of the customer life cycle to learn and adopt by introducing new campaigns.- Monitor performance and benchmarking across campaigns, products, BU’s etc. - Working with cross functional teams on designing on required upsell, cross sell and retention models.

Colombo, Western, Sri Lanka

* Strategize, execute, monitor, and manage campaigns across multiple platforms.* Producing meaningful marketing KPI dashboards and delivering monthly, cross-channel performance reports* Implementing tracking from Google and social platforms into various marketing initiatives.* Reporting on key metrics, analyzing and interpreting trends and providing actionable insights based on available analytics data.* Analyzing online user behavior, conversion data, customer journeys, funnel analysis and multi-channel attribution* Coming up with conversion optimization strategies, with the aim of improving efficiency and increasing ROAS

DSP Management- Strategizing, planning and executing programmatic campaigns.- Managing and optimizing ongoing programmatic campaigns.- Meeting project KPIs and on-time delivery of projects and tasks- Demonstrating and training DSP to the existing and new clients.- Assisting the sales team in terms of budget recommendations, KPI setting.- Preparing weekly/monthly reportsSSP Management- Onboarding and managing existing and new publishers.- Evaluating publisher earning trends and providing solutions. - Demonstrating and training publishers on setting up inventories, placements and technical requirements.- Recommendations on Ad innovations which for publishers to monetize inventory. - Providing timely updates and bug fixes for internal and external stakeholders. - Manage and coordinate with Partners to provide uninterrupted service.

Sri Lanka

Sri Lanka