Create and implement an all-encompassing marketing blueprint that covers the prelaunch, launch, and post-launch stages of Sheraton Colombo Hotel, outlining precise objectives for marketing, social media, eCommerce, and PR initiatives.Responsible for shaping the hotel's initial impression in the market, creating excitement, and establishing a strong foundation for ongoing marketing efforts post-opening.Develop online & offline brand voice assets across for the property in line with Marriott guidelines ensuring brand compliance across operations. Design brand building strategy for the local market liaising with the corporate brand team. Source and manage external vendors, including digital distributors, media consultants & agencies for pre-opening. Developing budgets for marketing activities and analyzing data to measure the effectiveness of various campaigns and strategies.Handle media relations, press events, and managing PR strategies to generate buzz and positive coverage before, during & after the hotel's opening.

Design and execute annual strategic marketing marketing plans that achieve revenue targets, GOP/NOP, brand awareness, guest acquisition and retention. Successfully completed the brand conversion process from OZO & Amari to Radisson & Radisson Blu, for three properties simultaneously in five weeks. Drive cross-functional collaboration (Sales, Revenue, E-Commerce, Digital, PR and creative) within the business.Primary marketing point of contact with the external business partners, enabling strong, collaborative working relationships.Identify brand pillars and design brand building strategy for the local market while liaising with global brand team. Orchestrate all property photography and video shoots for Sri Lanka & Maldives. Arrange shot-lists/schedules, property access, talent, etc.; Support & Maintain extensive property photography libraryConduct regular brand audits & trainings to ensure all hotel operations & guest experience delivered is brand compliant.

Successfully planned & implemented the brand conversion process from OZO & Amari to Radisson & Radisson Blu, for three hotel properties simultaneously under a tight deadline. Execution of brand audits for the three properties in order to understand gaps and implement corrective measures.

Execute targeted & measurable marketing strategies for the domestic market where offline & online activities achieve continuous growth in market share for OZO Colombo, OZO Kandy & Amari Galle hotels.Collaborate closely with sales, revenue management, e-commerce, content, guest experience and external parties to initiate strategic tactical marketing activities and partnerships. Execute successful promotional events to achieve exceptional ROI & brand awareness for rooms, F&B, banquets & spa.Work with relevant stakeholders to develop creative, innovative and effective advertising, collateral, sales tools and online assets.Collaborate with the corporate office in Thailand to ensure direction and execution of marketing, public relations, social media and digital campaigns are consistent with the global brand guidelines & objectives. Successfully adapted to different business models during the pandemic period (Quarantine, Intermediate Care Center operations) and delivered marketing campaigns to generate alternative revenue for the hotels. Provide up to date competitors analysis, consumer behaviors & market research to maintain a competitive edge.

My role as the Head of Public Relations at Virtusa Sri Lanka entailed the formulation and successful implementation of internal and external communications that support corporate reputation and recruitment. I worked as a part of Virtusas’ global marketing and communications team spread across five geographies, with which I collaborated on a regular basis to execute and review communications campaigns and activities I was Responsible for soliciting awards, recognition and rankings for the company, support Virtusa’s sustainability initiatives and employee engagement activities

Provided consultation to a portfolio of diverse clientele varying from plantation industry, insurance, confectioneries to FMCG on Public Relations and Marketing Communications and branding. Formulated and successfully executed strategic communications and branding campaigns for clients, creating outreach across traditional and digital media. Successfully strategized industry responses and media relations in challenging environments to overcome negative public opinion.

Produced content for the weekly business and financial feature program and its online extension lbr.lk, LBR magazine and lbo.lk by way of in-depth reporting and analysis of the economy, financial markets, and public policy and how they affect people and businesses. Conducted one on one interviews with heads of large local and multinational corporates, industry experts, academics and ministers.Produced and presented the Lanka Business Report TV program and managed its online extension.

Worked in the capacity of a financial journalist, writing and producing content for the daily business news bulletin 'State of Business'. I was also an anchor/presenter for the show.