▪ Worked as a product manager for Namshi.com(a Noon Company) which is among the largest Fashion & Lifestyle E-Commerce Company in the MENA region.▪ Implemented ”Lightning Deal” feature ahead of schedule, resulting in an approx. 40% increase in average sales. ▪ Implemented the “Complete the look” feature in a timely manner, resulting in an increased PDP to cart by 2% and an increased average order value of 4%. This allows easy access to look-based SKUs to customers.▪ Reduced time required by 20% to schedule special discounts on the original price for Items/SKUs by developing a mechanism in pricing application to select the time window against a SKUs.▪ Other key features: Virtual Bundling feature, Product grouping on PDP, Project AR 360 and 3D Image, Handling Product/Item SKU visibility via PIM, Studio Fashion Application Enhancements, and Catalogue Enrichment.▪ Key focus areas: Generating revenue, driving growth, Cost saving, and Automation

▪ Worked as a product manager in redesigning customer experience of the major design and typefaces company ▪ Planned customer feedback and discovery session to prioritize themes and focus areas.▪ Achieved improvement in the customer sales cycle, trail registration, Improved funnel KPIs

▪ Worked as a product manager in building Unilever ANZ site and mobile app for Unilever Account and Non-Account customers (for streets and non-streets products) focussed around ANZ and also North America Region. ▪ Planned discovery and design session to capture requirements based on the customer lifecycle.▪ Worked in an Agile product development way of software development and managed product requirement backlog.▪ Achieved improvement in sales by 15% just post MVP launch. This also resulted in reduced cost to serve, increased AOV and Increased extended reach.

Digital Transformation - Leading luxury goods retailer in India :▪ Implemented Order management transformation and Omni-Channel capabilities like BOPIS/ROPIS (Buy/Reserve online pick up in-store) and SFS (Ship from store), resulting in 20% additional growth in revenue and increase in average order value. ▪ Implemented Omnichannel experience using cases like “Ship from Store”, “Pick up from Store” and“Reserve at Store” across various store locations▪ Product Lead responsible for Post-checkout user experience, Order management, Return order,fulfillment/delivery use cases.▪ Manage platform and brand websites’ vision and roadmap, Translate customers’ needs into features and product offerings to deliver a great customer experience