Driving innovation and solving complex business challenges by leveraging ML, Gen AI, and other advanced technologies to empower organizations and achieve transformative outcomes. I am passionate about harnessing the potential of AI to create a sustainable and prosperous future.

- Driving multiple initiatives within Juniper Marketing resulting in better Sales enablement- ML based Lead Scoring Model to replace legacy system leading to robust scoring methodology and improved business outcome- Identifying new capabilities and conducting POCs to address gaps in Digital Sales & Marketing capabilities- Spearheading various AI/ML Programs- Part of Core Committee, I drove culture & employee engagement discussions

- Leading a high performance team and enabling Juniper Marketing & Sales globally in the areas of Digital Demand, Customer Targeting and Sales Programs- Instrumental in delivering AI/ML solutions to drive demand generation and cross-sell/up-sell initiatives- Conceptualized & delivered marketing bot, a mobile application based advanced intelligence tool for sales enablement- Managed FTE hiring and vendor engagement to augment the present delivery model

- Led Analytics & Data Sciences for digital business supporting B2C and B2B division of VMware.com- First ever propensity to nurture ML models at VMware enabling Personalization on website and re-targeting on other channels- Enabled the development and application of advanced analytics methodologies and processes into Digital space to drive marketing optimization, improve business processes and achieve profitable growth- Identified critical opportunities to increase Customer digital engagement and drive early Trial adoption strategies via Digital campaign optimization

- Manage India customer analytics team and help global business with data driven solutions- Synthesize customer behavior across different interaction channels - App, Desktop and Retail to provide comprehensive customer insights- Work closely with Digital Marketing, Product, Finance and Risk/Payment teams to measure ROI/outcomes in launching new products, marketing campaigns, pricing implementations and optimization rollouts

• Led Digital Analytics for North America - Public and Large Enterprise Business for dell.com• Instrumental in pilot project on Engagement Model that predicts likelihood of leads to convert from marketing to sales stage and equips the sales team with relevant conversation. Nurturing leads using engagement score and recommended products resulted in 2.5X conversion compared to the control group.

• Developed comprehensive analytics for the newly launched blogging site Tech Page One (TPO) providing insights on site performance and suggesting enhancements leading to more customer engagement and revenue to Dell• Manage reports, analyze and innovate for the optimum Web Site Performance• Recommend Campaign refinements to continually maximize the customer web presence• Provide Analytics/BI support to Dell Financial Services (DFS) stakeholders working on process improvement and ongoing analysis

• Instrumental in developing the model BTTC (Best Time to call), which helped the Collections Department in their loan recovery process via improvement in customer contact rate by 17%

• Support Mortgage business unit with ad-hoc analyses and reporting• Automate regular reporting via development of Oracle Procedures/Jobs/Functions and VBA resulting in increased efficiency of the processes & saving 25-30% of an analyst’s time

Worked on Mainframe Technologies