Nishanth Ashok Email & Phone Number

Bengaluru, Ka, In

Bangalore, In

Manama, Bahrain, Bh

San Diego, La Jolla, Ca, Us

• Owning customer retention campaigns, delivering the business targets by continuously testing, monitoring, and improving the retention strategy• Optimizing communication strategies based on customer behavioral insights and customer feedback by leveraging tools like Hotjar, and through customer calls, CSAT, NPS surveys• Optimizing customer touch points for seamless customer experience & improving conversion• Maintaining relationships with key business partners & vendors• Working closely with Leadership team & compliance to adhere to key FCA regulations while meeting the business objectives• Owned migration of marketing automation tool from Salesforce’s Exact Target to Adobe Campaign• Worked with cross-functional teams to build and execute critical communication campaigns

Chennai, Tamil Nadu, In

• Managing digital marketing campaigns across channels, scaling-up New customer acquisition through Affiliates & Partnerships• Managing marketing outreach programs & generating targeted communications within each stage of the Customer Lifecycle• Conducting A/B testing and, experimenting with multiple communication channels and content variants to optimize for best customer engagement• Planning & executing personalized communication campaigns using Marketing Automation platforms• Creating, monitoring & evaluating, product marketing & launch plans along with relevant stakeholders• Defining launch goals, KPIs and the launch strategy needed to achieve them• Conceptualizing new products to re-invigorate the inactive customers & adding new monetizing avenues• Creating compelling Product Value Proposition and Value Claims to translate technical features to customer benefits• Building & continuously improving communication automation tools to maximize customer engagement & increase customers' LTV, by leveraging on data from multiple touch-points• Part of the core team that conceptualized & built the Fin-tech products (Home Loans & Credit Score)• Revamped email & SMS marketing engines which resulted in increase of conversions by 200%

Chennai, Tamil Nadu, In

• Was responsible for planning and implementing marketing strategies, ATL and BTL• Was responsible for training Sales, Ops team and formulating SOPs• Managed Digital Marketing activities and SEO• Bench-marked against competition and drafted strategies accordingly

New York, Ny, Us

• Managed Key Accounts in NBFC, Banking and Hospitality sectors, and ensured timely service delivery • Was part of Product Management team of Resulticks (Marketing automation platform). Reviewed Mock-ups & UX, and added new work-flows based on market research• Worked extensively on building the Customer Lifecycle Management & Omnichannel Communication Automation modules in Resulticks• Worked with multiple stakeholders to develop Go-To-Market strategy for Resulticks• Provided digital services to clients in the areas of Digital Marketing and built Digital Assets (Apps & Websites) • Added to sales pipeline by identifying new prospects through primary and secondary research, and by generating new leads through cold calling and email pitching

DineIn is a venture specializing in food delivery at Great Lakes using eCommerce platform. It exclusively serves student community of Great Lakes Institute of Management.

Chennai, Tamil Nadu, In

• The study involved understanding challenges & identifying the opportunities in the healthcare logistics industry.• Conducted margin analysis, and mapped the supply chain of all subsectors (Pharmaceutical, Medical Equipment and Hospital sectors) through secondary research and qualitative research.• Analyzed manpower requirements in each sector.• Conducted qualitative research among logistics professionals from 20 companies in healthcare and allied fields.• Proposed areas where TVS Logistics can enter and highlighted the challenges, pros and cons of each.

• Headed sales and service departments. Drafted and executed new marketing strategies.• Managed HR and resource Planning. Trained employees in Mahindra systems.• Increased the market reach of the products and expanded the product’s market by introducing new implications.

Wallingford, Connecticut, Us

• Managed production module in Macola (ERP)• Balanced production lines for optimal output. Coordinated between production and supply chain department.• Drafted production schedules and designed assembly lines for new products.• Coordinated with Amphenol Socapex (Parent company, based in France) for new product implementation.

Master Of Business Administration (Mba)

B-Tech, Mechanical Engineering