Phars Film was founded in 1964, and has since been a market leader in film distribution in the Middle East. PHF with its founder Mr. Ahmad Golchin has been the pioneer in developing the film and cinema industry in the region. PHF acquires and distributes movies from different producers (Hollywood, Bollywood, and South Indian motion pictures).PHF is independently responsible for the distribution and exhibition of the critical mass of American, Malayalam, Tamil, Telugu, Arabic and other Foreign Language films brought to the Middle East. PHF’s unparalleled distribution network and stakeholder partnerships are now responsible for the regional distribution and exhibition of over 350 titles per annum making by far the largest film distribution and exhibition network in the Middle East.MAJOR RESPONSIBILITIESMovie Marketing – Budgeting, Planning & ExecutionSupervising and managing all campaigns on social media and digital for all films being released in GCCEvents & Premieres:• Planning Movie Launch Events & Premieres • Digital Marketing • Liaising with Print, Audio & Visual Media on Marketing.• Co-ordination with celebrities for one on one interview with the Press.• Darbar (Lyca Productions, Zee Studios)• Kaatrin Mozhi (BOFTA Media Works, Zee Studios)• Lucifer (Aashirvad Cinemas)• Madhuraraja (Nelson Ipe Cinemas)• Bahubali: The Conclusion (Arka Media Works)§ Arabic• Tisbah Ala Khair (Mohammad Al Abd Salam)• Al Khaliya (Tarek El Eryan)

ASAAT - has a well established distribution network catering to the Retail and Horeca markets in UAE and the export markets.•Preparing annual Marketing and Sales plan for UAE and for the export market •Analysing and preparing Sales targets, financial and market share growth targets •Preparing Annual Budget in line with the Marketing and Sales plan and the Market share growth plan.•Analysing Competitor activity, in-market pricing of competitor brands in all categories, studying market trends •Conducting Sales Promotions to meet assigned targets.•Co-ordination with various partners like Hypermarkets, Supermarket chains to effectively display and promote our brands/products.•Ensuring sufficient stock levels, Providing market feedback to principals to carry out Product Development activities, Brand Building activities.•Assisting principals to carry out Joint Promotional Campaigns in the market to meet operational objectives. •Day to day activities include preparing Sales Reports, Stock reports, and monitoring sales activities area wise, brand wise and Salesman wise.•Coordinating with major key accounts like EPPCO, ENOC, LULU HPERMARKETS, UNION CO-OPERATIVE, ABU DHABI CO-OPERATIVE, AL MAYA GROUP, EMIRATES CO-OPERATIVE, to meet all their requirements. Coordinating with the Logistics team to ensure that KEY Account deliveries are scheduled on priority and on time to ensure highest possible standards of service.•In charge of collection of the Accounts Receivables of the Retail Division in line with the budgeted monthly Collection Targets. . Coordinating between the accounts department, Sales team, Logistic team and customer with regards to Sales Return and Special OFFERS.MARKETING CAMPAIGNS DONE:•AMERICANA ROYAL product launch in DECEMBER 2010.•AMERICANA ROYAL PRODUCT and BRAND Awareness CAMPAIGN in MARCH -2011. (QANAT AL KASBA- FOOD FESTIVAL)• GULF FOOD EXHIBITION 2012 held in the Dubai World Trade centre.