Nisha Shankar Email & Phone Number

Bengaluru, Ka, In

Bengaluru

Bangalore

• Created and monitored several campaigns for Google Search Ads.• Did performance analysis and suggested optimization techniques for PPC campaigns.• Worked in the Bing Advertising platform to fix the disapproved ads.• Wrote attractive and concise ads for Google and Bing.• Helped in 2M manual keyword addition project of Flood The Zone (FTZ) initiative by clustering the keywords in themes, defining the appropriate ad groups, campaigns, ETAs and extensions and uploading in the account with the right setting.• Worked on various Targeted Marketing (TM) initiatives which focussed around identifying the right ad copy/landing page elements that helped in improving Click Through Rate and Conversion Rate.• Fetched keywords through SQL from the database.• Assisted the engineering team on automation of FTZ tool.• Identified 600K converting SQR as part of SQR addition project and added these in the account as keywords with the right campaign/ad group structure.• Fixed thousands of disapproved and approved limited ads which increased the conversion rate.• Did health check for various .COM accounts and provided suggestions for improving the performance of various search campaigns.

Bangalore

• Wrote Blog Posts and several Editorial contents for Just Answer.• Optimized thousands of GQA pages and submitted in Google Search Console for crawling to help increase SEO traffic.• Did KW Topic Research for Blog Posts• Weekly Traffic Analysis through Google Analytics

Bangalore, India

 Search Engine Optimization Search Engine Marketing Social Media Marketing Email Marketing

Ernakulam , Kerala

Worked at the back-office process support for IHNA (Institute of Health and Nursing Australia) enrolling international students for nursing courses. Career Highlights:• Consistently commended by clients for extending high quality support service. • Commended by Team Leader and Manager for consistent performance in exceeding enrolment targets. • Successfully completed ISANA course. A course of education of training as defined in the ESOS Act.

Ernakulam , Kerala

• Wrote several blogs for Opus Writers.• Wrote articles and website contents for several websites. • Worked with Graphic Designer and managed social media promotions such as Facebook, Twitter, Pinterest, and LinkedIn.• Website High rating management by Review posting.

Bachelor Of Engineering - Be @Anna University, Computer Science, 8.4

Activities and Societies: Been an active member of anchoring committee for college cultural activities. Member of students counselor team

Education record

Executive Mba