Nishel Paul Email & Phone Number

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

• Ideate and execute marketing campaigns across the digital space• Lead and drive social media marketing team KPIs• Manage all social media accounts and digital content strategy of the business• Ideate and execute the demand generation programs to generate new leads and increase pipeline velocity through paid marketing campaigns across LinkedIn, Facebook & Google Ads• Create new and innovative ways to launch the campaigns across B2B platforms in alignment with the brand and business goals• Localize the brand message, tailor global campaigns, and execute country-specific initiatives• Continuously evaluate and optimize the target audience for new acquisition as well as remarketing• Develop and manage collaterals for digital marketing campaigns• Monitor and analyze data-driven effectiveness of marketing campaigns• Providing strategic support on both day-to-day and long-term initiatives• Mentoring Internal members of the digital team & managing vendors to ensure alignment, efficacy, and a healthy work environment

Autograph.ly is a platform that enables fans to request for personalised videos from their favourite artists for personal and commercial usage. As a Product Marketing Associate, I am responsible for - • Reaching out to Artists across various channels and explaining Autograph.ly• Artists' Onboarding & Support • Interfacing between the Artists and Marketing Agencies to create promotional content for paid ads• Analysing data from Hotjar and Fullstory to optimise checkout flow, reduce drop-offs and improve conversion rates • Optimising workflow of video requests, fulfilment and payment processing across geos• Creating, Automating and A/B testing content for emails and notifications to improve conversion rates• Tracking and optimising NPS scores for both Artists and Users• Tracking user feedback, prioritising and building product roadmap in discussion with the founders• Creating and Promoting User Referral Programs using FirstPromoter• Creating and Managing Affiliate Programs. Onboarding & Managing over 15 affiliate networks for performance based marketing

Bengaluru, Karnataka, India

• Understanding customer requirements and proposing the technical specifications required to meet them.• Interacting with clients and vendors for inputs and technical clarifications.• Conducting project milestone meetings right from project kick-off to close out.• Preparation and review of technical specification documents.• Review of engineering documents to chart out the project lifecycle and create monthlyforecasts to enable timely delivery of the system.• Continuously review and create quality check sheets to ensure compliance and highquality of the end product.In addition to my duties as the DCS Software Lead, I was selected for the Young Leaders program in Yokogawa. I have received training to further develop my managerial skills and to achieve a complete understanding of company operations covering everything from Sales to Finance to Material Management and Logistics.I was also chosen to be a part of the team to develop and implement Robotic Process Automation (RPA) in Yokogawa India in order to optimise processes and thereby increase the overall efficiency of the organisation.

Bengaluru, Karnataka, India

Singapore

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Was part of the Business Development Team at LinkTracer - a SaaS based tracking and tracing tools used by Ad Networks. Was responsible for business development and customer success.• Onboarded and managed over 30 Ad Networks across SEA• Was able to convert over 60% of managed clients to annual commitments • Researched and interfaced with the content team to generate high quality inbound marketing content for better lead generation• Built onboarding bite sized video tutorials and onboarding guide to help ad networks use the products better • Worked on a priority list of inbound feature requests along with the product teams to ensure high quality product output

Bengaluru, Karnataka, India

- Conceptualised and Launched the txtBrowser Developer Portal that enabled over 8000 developers to build various SMS applications on top of the txtBrowser platform- Created onboarding content and documentation to simplify txtBrowser API usage for developers - Organised Hackathons to encourage the developer community to build interesting apps- Over 10,000 applications built and managed on the txtBrowser platform

Bengaluru, Karnataka, India

Worked alongside the txtBrowser team for the following: - Analysing search queries to find most used content verticals - Spearheaded the Wolframalpha partnership for mathematical & statistical content- Onboarded & Managed over 80 content partners across Literature, Media, Sports and other verticals- Interfaced between the tech team and content partners for quick API integrations