Idealoft studio is a team of skilled creatives that collaborates with a diverse range of brands, including startups and Fortune 500 MNCs. It specialises in various domains like Fin-Tech, Health-Tech, Ed-Tech, F&B, and Retail+.Studio's focus revolves around understanding business and product objectives through effective Design Strategies. Services such as UX Audits, Digital Product Design (UI), and Interactive Campaign Design, to design solutions specifically for unique challenges and requirements of each business.Studio crafts custom designs and solutions that are perfectly tailored to enhance your brand's scalability and facilitate seamless collaboration with your Project Managers, Senior Stakeholders, and other valuable vendors.-----------Idealoft is hiring: Join forces with us, and together we'll create remarkable outcomes that leave a lasting impact! Send resume to nishi@idealoftstudio.com

Standardising Recipe Consumption DigitallyCREATORS OF RECIPE:Designed to help all creators of recipes (Bloggers, Youtube Channels, Academy or Pro-Chef) in the areas of Audience, Monetization, Engagement, Analytics, and Streamline Operations.EXPLORERS OF RECIPEHelp all Cooks (Beginner, Advanced Cook, Professional Chefs) in the areas of Recipe Discovery & Sharing, Learning, Networking, and Kitchen Operations.

Communication Design * Promotional Ads Graphics (Emailers, Posters, Social Media Banners) * Website+ Mobile Banners and Adaptations * Social Media Graphics * Partner/ Affiliate Sites Graphics

January 2017- October 2017* Building a stronger *aspirational community* (Female + Male)* Developing traffic and sales strategies for Wooplr Store (An online platform to help influencers monetize their social presence)* Coordinating promotional videos and directing scripts* Offline Events with core bloggers: Successfully coordinated in three states: Mumbai, Pune, BangaloreJuly 2016- December 2016* Onboarding, engaging and entertaining influencers* Developing strategies to build an influencer community* Planning and executing online social media campaigns * Directing & Coordinating fashion and website production photoshoots* Working on a parallel business model- Wooplr Store: A platform designed to help influencers monetize their content. * Instagram Promotional Strategies

Launched NISHIBHAT for SampradaA collection that used handwoven fabrics and natural dyes {Primarily- Red (Alizarin), Yellow (Pomegranate Skin), and Black (Iron Rust and Jaggery} with a twist of digital prints that were Nishi's own doodles. It was co-created with Samprada who provided a platform to develop and plan the entire collection. And was showcased in various exhibitions and Samprada stores in Hyderabad and Delhi.

Following the design process to develop apparels using handmade, handwoven fabrics:- Theme Designing (Trend Forecast, Research, and Distribution Strategy)- Digital Renders- Fabric Sourcing- Costing- Pattern making and Sampling- Presentation (Promotional Graphics, Brand Identity)

A grassroots up initiative to bring good stuff into your life, from those who create it. To curate beautiful handmade items from all over the world and to bring it one platform with transparency.* Partnering and collaborating with different sites that curate design and art to create content around handmade products* Designing Loveknits blog and writing about artists and their creations from all over India* Documenting the process of beautiful handmade products and their origin* Designing and creating a unique identity for the brand

Final Masters project.The project was divided into three major sections:1) Systems Designing: The organizational structure and flows2) Re-Branding: That matched their design sensibilities3) Collections Designing: Apparel designing and range planning for two collections