• Leading Ahmadabad station as Programming Director also Managing A&R(PR) for Fever FM Network• Enabled structured content creation capabilities through implementation of models and processes for sourcing information, analyzing, and program profitability• Developed and oversaw an integrated content strategy that encompasses channel/program selection and focus, editorial governance and metrics to be applied and aligned with the business’s overall objectives• Experience in leading digital marketing initiatives, brand marketing, and campaign development• Leveraged market research, industry analysis and customer insights to anticipate and counter competitive actions, build customer loyalty, and position brand to enhance revenue market share• Formed alliances and strategic partnerships with key industry players, cultural bodies, consulates, and artist communities to drive the creative direction of the brand• Managing A&R(PR) strategy for the Fever Network(all 3 brands of Fever network)’s Digital • Worked on digital platforms like Instagram and YT, for complete amalgamation of on-air and digital content• Collaborated with digital and brand/product team, cementing the channel’s position as the “Youth Station” first of its kind in Ahmedabad.• Created digital segments for new product positioning across multiple genres such as motivational/ humor/ devotional / local connect / Regional content in format of short video and long videos etc.• Developed competency among team members, managed appraisal process across levels, conducted interviews to recruit the right talent and develop unified, top performing individuals. Prioritized mentor-ship and guidance which led to highly motivated team. • Managing PR, Artists and Repertoire role for FEVER FM NETWORK’s digital and content growth, in connection of all OTT platforms, well-known music labels & Production houses.

learning RJing, copy writing, scripting, video editing, Digital Editor

management, production, disaster management, celebrity management

event Management