Nishtha Garg Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Leading the 360 degree marketing efforts for its B2B vertical from strategy to execution (ATL/BTL/Digital) for AAC Blocks, Ready Mix Concrete and Equipment.- Implemented GTM strategies across trade, non-trade and key accounts for brand awareness which improved product uptake by 10% in FY 23-24- Pioneered B2B digital lead generation processes, resulting in revenue generation of Rs. 10+ crores in FY 23-24- Pioneered product cross-selling across existing customers to increase wallet share- Designed Loyalty Programs for masons that improved brand preference by 5% (FY 23-24)- Supported technology team to improve adoption of our in-house apps by continuously monitoring manufacturing to sales process- Played a key role in developing the Brand Playbook to ensure consistent brand representation across all nationwide marketing touchpoints- Identified and participated in events aligned with brand needs, successfully mapping ROI based on lead conversions- Effectively managed relationships with 3P agency partners and vendors

Master Of Business Administration (M.B.A.), International Business

Executive, Strategic Marketing Management

B.Tech, Electronics And Communication Engineering

Activities and Societies: - Stood 3rd at INNOVA event held during FESTRONIX 2011 at IEM. - Headed the sponsorship committee during.

+2, Science

Activities and Societies: - Have been awarded “General proficiency” certificate for performance in classes XI – XII. - Held a rank of 925.

Icse

Activities and Societies: - Awarded “Certificate of Merit” for 1st position held in school in ICSE 2006. - Have been awarded “General.