The President and CEO of Diamond Registry Nissan Perla, was born in Israel and moved to New York in 1979. The love for what he does is expressed in his every word: “There is no other business in the world that can be conducted between two people who have never seen each other, over a telephone call, regardless of how much money is involved,” he said. “If you want to buy a HK$200 million diamond, all you have to do is pick up the phone. Nothing else in the world compares to the diamond industry. ”Nissan Perla travels around the world and has a star-studded client roster which prefers to stay anonymous. Due to the international demand for Nissan his service he has a very busy schedule that requires him to divide his time for example between New York, United Arab Emirates, London, Australia, Switzerland, Paris and Hong Kong. Next to his position as President of Diamond Registry, he is a Secretary of NYC Diamond Dealers Club. Mr. Perla offers his knowledge of diamond exploration, mining, and marketing of polished diamonds, combined with diamond manufacturing, diamond jewelry making and retail expertise into Diamond Registry and their worldwide clientele.