Dr. Nita Rollins is an author, futurist, and business consultant recognized for growing brand equity and business innovation across multiple industries. In 2019, Nita founded Stylograph, a B2B marketing consultancy laser-focused on brand equity growth for companies and executives through thought leadership, full-funnel marketing, SEO, and brand strategy and semiotics.While holding executive positions at IBM IX, Fitch Worldwide (WPP), and other creative agencies, Nita directed clients' brand, content, and digital strategies. At the nation's largest independent digital agency Resource Ammirati, she directed and produced thought leadership that was instrumental in driving a decade of tenfold revenue growth. She is co-first author of The Open Brand: When Push Comes To Pull In A Web-Made World (Peachpit Press), a brand co-creation manual used by over 25 Fortune 500 brands and translated into five languages. She pioneered the digital agency's Cultural Semiotics, Archetypes, and Trends & Futuring practices, the latter of which grew into one of the first innovation labs in the creative services industry. The Lab developed the first commercial use of Google Glass and the first Facebook e-commerce application. Nita later served as a futurist for SHARP, a national intelligence program.With Ipsos Research, Nita directed the first Global Brand Belonging Index, and with IBM’s Watson Marketing, developed its diagnostic & predictive analytics. A prolific theoretical and systems thinker, her numerous consumer journey and brand experience frameworks have been adopted by multiple industries, creative agencies, and as course material at Harvard, Stanford, and The OSU Fisher College of Business, where Nita guest lectured for eight years. A former magazine editor and film critic, Nita has applied her journalistic skills to content creation and brand strategy for over 140 Fortune 500 brands, sustainability startups, and design agencies. Her insights have been featured in over 35 marketing, design and film books, and her commentary featured in The Wall Street Journal, NPR, Time, Business Week, US News & World Report, Financial Times, USA Today, Women’s Wear Daily, The Chicago Tribune, Stanford Social Innovation Review, and Information Week, among others. Nita received the Otis Ferguson Critical Writing Award while earning her Ph.D. in Critical Studies from UCLA’s Department of Theater, Film & TV. She was awarded research fellowships at The University of California Humanities Research Institute, the University of Paris III and the College Internationale de Philosophie.