Nitasha Rose Asdhir Email & Phone Number

Toronto, ON, CA

Toronto, ON, CA

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Clients:
• Kimberly-Clark (Cottonelle, Kleenex, U By Kotex, Poise, Depend)

Toronto, Ontario, Canada

• Clients:
• Dairy Farmers of Ontario
• Questrade
• Freed Developments
• Little Caesars

• Spearheaded the organization of, and hosted, a “Virtual Formal” on March 15th, 2020, (2 days after our initial in-person formal was cancelled due to COVID-19 concerns), involving speeches and awards, resulting in a 78%.
• Altered the student fee structure to plan and host $7K welcome event that would have otherwise been discontinued.
• Created the first MSc Scholarship ($5K), awarded to a student displaying exemplary academic and extracurricular achievements.
• Acted as the official spokesperson for the MSc program, communicating with the Ivey faculty, while also serving as the sole leader to the MSc Association (8 members), the MSc Club President’s Council (10 members) and.
• Collaborated with University decision-makers, serving as the voice for student body needs, providing persistent pressure to make sure student needs were taken seriously and acted upon by governing units.

• Recruited to conduct extensive primary research – interviews and surveys – to improve insights relating to employee satisfaction, corporate culture, and morale among internal staff.
• Independently aligned the company with its 50% global growth goal of hiring 4K employees by end of 2020.
• Created a viable revenue generation roadmap, which generated $1B (targeted goal) in revenue by end of 2020.
• Played an integral role in developing and executing marketing, communications, and advertising briefs, resulting in improved brand awareness and global visibility.
• Piloted the first digital corporate-wide employee engagement survey, utilizing deep-dive data analysis to generate next-step recommendation reporting.
• Integrated a new branding strategy based on feedback, aimed at attracting and connecting with a specific applicant pool.

• Negotiated with suppliers on a price point for inventory; efforts contributed to profit margins of 40%.
• Developed marketing strategies to enhance brand awareness, leading to increased social engagement.

Toronto, Canada Area

• Managed all post-production aspects of video creation including interpreting briefs, assembling raw footage, incorporating audio, and editing clips on Adobe Premiere Pro; created a vast portfolio of promotional videos.
• Led the development and creation of online and print ads for Now Creative Group with limited direction, resulting in a collection of creative content to enhance brand image and awareness.

Toronto, Canada Area

Mississauga, Ontario

Western University

Kelso Conservation Area

Western University

Master Of Science, Management

Activities and Societies: MSc Association President, Recipient of Ivey Student Life Award

Certificate, Artificial Intelligence

Certificate, User Experience Design

Bachelor Of Management And Organizational Studies (Bmos), Honours Specialization In Consumer Behaviour

Activities and Societies: The Pre-Business Students' Network, Western Marketing Association, Western Capital Markets, Dan Management.

Ontario Secondary School Diploma

Activities and Societies: Leadership Enhancer for Student Activity Council, Dancepak Captain, Leadership Developer at Peel Student.