Managed advertising, including paid search and industry part search sites, SEO, third-party ads, email marketing, press releases, social media and web content. This included marketing for ICC as well as for many manufacturers. Also responsible for much of the company's copywriting and analytics/reporting.

Managed online marketing, including email marketing, promotional planning and execution, PPC advertising, comparison shopping engine (CSE) advertising, affiliate marketing, and search engine optimization (SEO). Wrote optimized copy, titles and meta tags for key products and categories. Responsibilities also included planning and executing website redesign and improving usability, internal search and site navigation. Position allowed me to use my creative skills (through copywriting and banner… Show more Managed online marketing, including email marketing, promotional planning and execution, PPC advertising, comparison shopping engine (CSE) advertising, affiliate marketing, and search engine optimization (SEO). Wrote optimized copy, titles and meta tags for key products and categories. Responsibilities also included planning and executing website redesign and improving usability, internal search and site navigation. Position allowed me to use my creative skills (through copywriting and banner design) as well as my analytical skills (through analysis of proprietary and Web analytics reports relating to all marketing campaigns). Show less

Managed SEO (search engine optimization) campaigns for many well-known clients, including Procter and Gamble, Disney, Flumist, and Microsoft. Position allowed me to develop my account management skills, coordinating schedules and deliverables among both client and internal agency teams. Experience includes SEO consulting, link development, social media, viral marketing, keyword research, content recommendations, preparation of presentations and reports, and management of hours and revenue.

Managed online marketing and advertising, including search engine, affiliate, and email marketing; also assisted in merchandising. Position allowed me to use my creative skills (through composing monthly newsletters and designing advertisements) as well as my analytical skills (through producing marketing reports and analyzing statistics relating to web analytics, search engine and affiliate activity).