1. Collaborated with product teams to enhance SUGAR Cosmetics, SUGAR POP, SUGAR Play, and Quench Botanics.2. Aligned design objectives with business goals through stakeholder collaboration.3. Conducted user research, including interviews and testing, to inform decisions.4. Created wireframes, prototypes, and designs based on feedback.5. Led the design and implementation of cutting-edge features for the Sugar Cosmetics app, including Virtual Try On, SUGAR Elite, SUGAR Studio, 1Min Loot, Club Vellvette, Bag & Product Detail Page Revamped and more. Resulted in a 64% increase in user engagement, app downloads, and conversion rates. Streamlined user experience and interface design for enhanced usability and market competitiveness.6. Implemented best UI practices, including accessibility and responsiveness.7. Introduced new theme styles across all brand applications.8. Managed B2B Dashboard projects for alignment with objectives.9. Crafted visually compelling Play Store images for apps.10. Coordinated with development teams for successful implementation.11. Established Design Systems for SUGAR Cosmetics to streamline processes.12. Enhanced user experience with micro-interactions and animations.

1. As a Design Lead, worked closely with the product team & the UX Design team on new product enhancements & feature releases. 2. Also coordinated with the development teams for implementation feasibility, shared references or design adaptations to overcome limitations if any.3. Introduced new theme styles like Illustrations, Interactions for our products like Dewdrop, Merlin AI Suite And Zycus Mobile Application as per current UI standard to give the end-user an elegant, effortless and rich user experience.4. Increased Productivity of the UI & UX team by creating Design Systems & guidelines for the Dewdrop and Merlin AI Suite product.5. Enhanced the UX by introducing Micro-interactions & animations into user journeys in tandem with the Marketing & the Product Management team.

1. Collaborated with clients across diverse domains including BFSI, Telecom, E-Commerce, and Entertainment/OTT.2. Delivered responsive and adaptive websites, mobile app designs, digital marketing assets, and social media campaigns.3. Developed design guidelines and manuals integrated into the design team's standard operating procedures (SOP).4. Enhanced consumer experience through the implementation of prototypes, micro-interactions, and animations across various projects.5. Coordinated with UX designers and web developers to translate information architecture, navigation, and process flows into usable solutions.6. Successfully delivered 9 products showcased at prestigious events such as CES - Consumer Electronics Show (CES '18 & '19) and MWC - Mobile World Congress (MWC '18 & '19) by collaborating with multidisciplinary international teams.

1. Worked with exceptional brands like Royal Challengers Bangalore, MRF Tyres, Wipro Lighting, Castrol and many more.2. Designed innovative pieces for the digital world, cracking the visual code and establishing a design language that resonated with the brand for different campaigns & pitches3. Lead creative direction for various websites & apps.

1. Worked closely with business consultants, data engineers and designers to conceptualize & co-create intuitive, delightful, pixel-perfect user interfaces and visual design artefacts with the user in mind.2. Redesigned the user experience and user interface as per the business requirement and converted that it into HTML and CSS. 3. Created emailers, and web banners, illustrations and interactions for the company website.4. Designed marketing assets like brochures, logos, social media posts, flyers, standees, event campaign designs, etc

1. Worked closely with business consultants, data engineers and designers to conceptualize & co-create intuitive, delightful, pixel-perfect user interfaces and visual design artefacts with the user in mind.2. Redesigned the user experience and user interface as per the business requirement and converted that it into HTML and CSS. 3. Created emailers, and web banners, illustrations and interactions for the company website.4. Designed marketing assets like brochures, logos, social media posts, flyers, standees, event campaign designs, etc.

1. Contributed to popular TV serials and movies like "Devon Ke Dev Mahadev" and "Razia Sultan."2. Created immersive visual landscapes for projects such as "Baalveer" and "Dil Ki Baatein Dil Hi Jaane."2. Collaborated closely with VFX teams to meet client requirements.4. Designed captivating logo brandings and movie posters, showcasing versatility.5. Developed responsive websites, mobile sites, and app interfaces for production houses and clients, ensuring seamless user experiences.