Major Brands India Pvt. Ltd. | Ecommerce ManagerBrand Portfolio: Bath & Body Works, Aldo, New Balance, Charles & Keith, Inglot, BHPC & La SenzaDepartments: Operations, Tech, Digital Marketing, Strategies and New Developments

Managing Steve Madden's online business. Brand placement | Ecommerce Operations | Strategy | Alliances1. Outright Business A. Manage the entire process, from order generation to execution. Also planning the marketing activities, spends and ROI B. Working actively with Top Management on Business Planning, Strategy, Marketing, Execution and Partner Management C. Monitoring and Analyzing periodic reports on various KPI’s like AUV (Average Unit Value), Secondary Sales, ROI, Inventory Turnover etc.2. Stevemadden.in A. Incharge of running digital campaigns across various marketing channels B. Finalizing the Marketing Budget and allocating the same across channels in order to have maximum ROI. C. Planning discounts, offers, stock allocation and allied activities on the Platform. D. Managing the overall look and feel of the website, responsible for UI (User Interface) and UX (User Experience). E. Responsible for Strategies and Alliances for Business Development F. Have reduced the Customer Returns by 30% thus successfully contributing to the bottom line and higher customer satisfaction level3. Other Alliances A. Periodic meetings internally and with external agencies on evaluating new business opportunities in the Digital / Ecommerce Domain B. Responsible for setting processes, T&C, margins and commercials for new partners C. Currently Fynd is contributing to 6% of EBO’s (Exclusive Business Outlet) top line resulting in enhanced customer satisfaction and retention.

Providing E commerce Consultancy to Businesses. Converting Entrepreneurial Ideas into a commercial Viable Business. Designing the Strategies for Sales and monitoring the same. Conduct Market Intelligence on a regular basis to identify new trends in the industry. Do strategic tie – ups / Alliances for Ecommerce24 & for Clients. Understanding each and every aspect of digital marketing in dept and finding innovative ways of digital marketing. Provide inputs for product development. Identify & Develop markets that are conducive for e commerce business. Set up entire sales process and manage the same. Develop and train a dynamic sales force.Job Responsibilities: Job responsibility has been dynamic as I was a part of this project from scratch1. Ecommerce ConsultancyA. Understanding the offline business and crafting the right solution for the business. Each project was unique and differentB. Understanding the ideas of budding entrepreneurs and converting them into a commercially viable online businessC. Identifying the right solution for any problem that occurs on client side and also partner sideD. Designing the right marketing mix as per budgets and requirementE. Understanding each and every aspect of digital marketing in dept and finding innovative ways of digital marketingF. Provide inputs for product development2. Designing StrategiesA. Have to design the business strategy of all the projects that were on board and also assist in execution of the sameB. Design sales strategies and monitor the same on a regular basisC. Conduct Market Intelligence on a regular basis to identify new trends in the industryD. Do strategic tie – ups & Alliances for Ecommerce24 & for ClientsE. Designing Marketing Strategies and liaison between the company and the Agency3. SalesA. Identify & Develop markets that are conducive for ecommerce businessB. Set up entire sales process and manage the sameC. Develop and train a dynamic sales force

Designation: Business Development ExecutiveProject Title: “Comprehensive Market Study for Payroll and Payroll Related Compliances in Mumbai”Details: Generating lead for B2B sales in service sector where we were providing HR cum IT solutions to other corporate with 100+ employee strength.Objective: To know the potential for payroll and related compliances market in Mumbai and to find the right medium to reach the right audience.Job Responsibility: Working through the entire sales pipeline for an IT Sales & Analyzing competitors, markets & Industries. Conducting a detailed primary research for Payroll & Related Compliances.