Nitesh Goyal Email & Phone Number

Mumbai, Maharashtra, India

- Program managed the Digital Transformation for a major B2B heavy machinery company (executed during COVID-19)- Program managed a “Fit for Future” Strategy and Enablement project for a leading agrochemical company (executed during COVID-19)- Program Managed a Business Process Re-engineering project for sales processes for a leading auto-ancillary player, resulting in a 72% reduction in TAT for critical processes and 20% increase in efficiency of the sales teams- Developed and pitched 15 business proposals to prospective clients, while collaborating with the multiple business units involved- Handled co-ordination, discussions and liasoning with 20+ CXOs, including MDs and CEOs, during the course of the engagements and proposals- Coached and mentored a team of senior and junior consultants across multiple projects to help with their professional development while achieving the project goals

Mumbai, Maharashtra, India

Brand Manager - Passenger Vehicles (Automotive Division)- Managed a brand portfolio of 3 SUVs nationally with annual revenues of Rs. 8,000+ crore with the aim of maximising sales, profitability & market share- Developed go-to-market strategies for new launches to create awareness and increase consideration for the brands- Launched 3 mega-brands, including a 360° launch of the repositioned TUV300 with 25000 TV spots, GRPs of 802 with 80% reach through spends of Rs. 45 Cr.- Developed the advertisement strategy and execution for the brands, including Rs. 80+ Cr. media plans for TV, Print & Hoardings- Developed digital and social media plans crossing Rs. 50+ lac (monthly), with goals based on achievement of cost efficiency and engagement targets- Developed TVCs/Digital Videos for new brand launches - Managed coordination with multiple agencies for mainline media & creatives, digital media & creatives, CRM activities and BTL activations- Conducted regular market research (static and dynamic) for multiple brands (Mahindra Marazzo, TUV300, TUV300 PLUS, Bolero, Bolero PLUS, Verito, NuvoSport) to develop positioning and take into account consumer insights

Mumbai Area, India

Area Sales Manager - Passenger Vehicles (Automotive Division)- Managing Mahindra Dealer Partners based out of Mumbai and Goa for Personal Range of vehicles- Major focus was to ensure dealer’s financial health is positive to improve dealer profitability- Continuously tracking competitors’ activities & new product plans & prepare strategies to counter the same- Successfully executed a pilot project, ‘Operation Arjun’, aimed to improve customer conversions through systematic operations

Jharkhand

• Accountable for sales across all channels (Retail, Premium Institutions & On-Premise outlets) in Jharkhand, handling revenue worth over Rs. 140 crore annually• Leading a team of 11 Sales Executives spread across 24 districts in Jharkhand• Managed the allocation of over Rs. 4 Crore of Scheme Funds for Retail Owners• Managing all ATL and BTL related activities for UBL in Jharkhand, including National Level IPL Promotions• Continuously managing all Key Accounts for UBL in Jharkhand across all districts• Initiated branding for UBL in Jharkhand involving in over 150 outlets• Coordinating and managing all liaising work with state excise and sales tax departments • Managing one C&F agent appointed in the state by UBL• Achieved the highest ever primary and secondary sales (3.1 lac cases, 19% higher than the previous best) in Jharkhand in May’14• Achieved the highest ever market share (48%) for the company in Jharkhand in June’14• Increased Sales Volume in Q1 2014 by 168% over Q1 2013 (industry growth of 48%)• Increased UBL’s Net Contribution/Case sold in Jharkhand by Rs. 7/case by controlling various operational expenses

West Bengal

• Led and directed the sales team of Non-Calcutta Region of South Bengal• Ensured continuous flow of inventory to all distributor points across South Bengal• Supervised brand promotions, events and activations done in the area• Conceptualised, developed and executed Pre-season Lifting Retailer Schemes

Bangalore

• Worked under the Kingfisher Strong brand as Product Manager• Co-ordinated with vendors and creative agencies (Mindshare, GroupM) for development of Packaging Material related to new Kingfisher Logos and Labels• Co-ordinated with the Operations team and State heads of eastern Sales Team during development of Labels, Logos and Legends involved with KF Strong• Initiated and executed various promotions related to KF Strong, including Tablet-based Promotions and IPL Promotions• Increased the availability of KF Strong Draught across Bangalore’s Second Category Institutions• Conducted various market visits in North Karnataka to analyse the strategic position of our brands• Conceptualised and designed various Visibility Elements for Bars and Institutions

Kolkata

• Handled Country Liquor Stores and On-Premise Outlets• Initiated and executed bar and retail promotions • Conceptualised, developed and executed Pre-season Lifting Retailer Schemes

Bangalore

• Handled the Modern Retail Channel across Bangalore, including all National Accounts for UBL, such as Reliance, Spencers, Total Mall (Jubilant), Metro CnC, Auchan, etc.• Led a team of 5 Junior Territory Sales Executives across the Modern Retail channel• Was responsible for maintaining Market Share and stock availability for all National Accounts and modern retail outlets• Handled ATL and BTL-related schemes and payments for modern retail chains• Responsible for extensive branding changes across the Modern Retail Channel• Successfully carried out UBL promotions across all participating modern retail outlets• Conceptualized and designed retailer schemes for improving planogram consistency

Mumbai

1) In-store Design Elements:• Conceptualized & developed in-store point-of-purchase elements for traditional trade and modern trade stores• Conducted market analysis through visits to various distributors and retailers• Monitored focus group discussions for pre-launch of Colgate Total Advanced Whitening 2) Digital Marketing• Assessed of the scope of Digital Marketing in India• Conducted a detailed competitor analysis for Colgate’s existing products on the digital space• Identified potential mediums for digital marketing of Colgate Total Advanced Whitening

Mumbai

• Initiation and development of a system of visual training material for the “e-District Maharashtra” e-Governance system• Working towards implementing multi-language support materials• Carrying out testing to ensure the system meets operational goals