A modern-day Media and communications brand where we work with Brands to build their SaaS products, Communities, Content IP's, Event IP's and Marketing campaigns

The Underdogs of Madras is a vibrant young community of Early Stage Entrepreneurs, Enablers and Creators who are hungry, passionate, chasing their dreams & persistent to succeed in their career and business.The purpose of this community is to build an ecosystem for early stage Entrepreneurs, Enablers and Creators to connect, collaborate and grow together.The mission of our community is to transform an🚀UNDERDOG Entrepreneur to a TOPDAWG Entrepreneur🚀UNDERDOG Enabler to a TOPDAWG Enabler🚀UNDERDOG Creator to a TOPDAWG Creator And we make that happen through bringing successful TOPDAWGS from each industry in our In person exclusive community events, online webinars, Masterclasses, Mentoring sessions etc to connect, learn & guide you with the right tools & direction to achieve your goals of becoming a successful TOPG in your industry.Follow our community handles to stay updatedInstagram : https://www.instagram.com/theunderdogsofmadras/Linkedin : https://www.linkedin.com/company/the-underdogs-of-madras/?viewAsMember=trueSubscribe to our YouTube Channel : https://www.youtube.com/@underdogsofmadrasJoin this community to collaborate, network, and grow together.https://nas.io/theunderdogs

1) Worked closely with the Founder to build and scale the brand2) Responsible for bringing new clients 3) Successfully executed an Ad campaign for a sports tech brand4) Brought revenue worth of 6 lakhs

1) Built the Marketing & Strategy team from scratch2) Led the team of Marketing Strategists and trained them with new skillsets3) Strategized marketing & brand building campaigns to achieve the desired results for the clients4) Helped clients build a strategic marketing roadmap both offline & online. Deep dive into market research, competitor & SWOT analysis, channel-specific marketing strategies & digital marketing Ad strategy plan5) Conceptualized Content Strategy & messaging framework across different social media channels.6) Ideated different online marketing campaigns for the clients which increased sales by 45 %

1) Conceptualized different marketing campaign ideas for the brand to increase the awareness and ROI of the brand2) Executed an influencer marketing campaign targeting entrepreneurs in and around Chennai to promote the brand which in turn increased the revenue of the brand by ROI by 25 %3) Collaborated with brands for a strategic partnership to increase the market share of the brand in various domains4) Worked on positioning the brand in the health and fitness segment.

1) Worked directly with the CEO and Angel Investor of the brand in ideating different marketing strategies and campaign ideas for clients. 2) Brainstormed business content ideas for Avatar Live YouTube channel which is a entrepreneurship based channel with nearly 2 lakh subscribers.

1) Worked closely with the Founders team to ideate and implement different brand-building strategies.2) Developed Content Strategy for channels like YouTube and Instagram3) Consulted for building the credibility of the app in the market3) Ideated different communication strategies which align with the brand's core values

1) Worked closely with the CEO in developing strategies and ideas.2) Conceptualized campaign ideas for different clients to attain their objectives. 3) Strategized brand-building campaigns and content strategy for Spinta Digital to make them stand out in the digital marketing industry.

1) Collaborated with brands and worked closely with the Co founder, proactively participating in marketing and sales meetings to promote the event 2) Worked closely with the sales team to sell event tickets and bring sponsorships 3) Helped in onboarding strategic partnerships for the event in terms of monetary value of around 2.5 lakhs and also in terms of in-kind sponsorships such as gifting partner and nutrition partner. 4) Developed communication and content strategy according to the brand DNA.

1) Developed and implemented strategies for marketing the brand in various social media platforms which resulted in creating awareness for the brand.2) Executed a Online marketing campaign by leveraging the customer database which resulted in increase of the footfall to the cafe by 25 %.3) Managed the Social media accounts of the brand & developed content ideas

1) Developed and implemented comprehensive social media strategies in order to increase brand awareness 2) Execution of complete rebranding strategy and brand positioning which helped the brand to drive a better Brand reputation amongst its audiences3) Established Instagram/ Linkedin pages and produced daily content , ensuring that the brand's high standards were met.4) Established and created a strong texting platform in whatsapp with a strong community which led to brand engagement.

1) Worked closely with the CEO for establishing a strong personal brand and business brand in all the major social media platforms by producing engaging content and educative shows with a focus on creating an Influencer/ Thought leader image in his respective domain. 2) Created an educational show called "Minute with DB " which spoke about business, career, entrepreneurship, and books.3) Developed robust personal branding strategies that helped my client be coherent and consistent in the hearts and minds of people.4) Executed the Brand development strategies by working with the internal sales and operations team to drive the strategy toward successful implementation for maximized Brand engagement.5) Managed Social accounts and provided out-of-the-box ideas and programs to drive Social influence for the client's personal and business FMCG brand.

1) Developed innovative marketing campaigns to increase the engagement with target demographic and drove brand exposure.2) Responsible for bringing revenue to the organization of 15 to 20 lakhs per month by selling gym equipment, memberships and by upselling various fitness related programs3) Implemented successful cross-selling methods to drive revenue to the organization.4) Established and maintained cordial relationship with all the high profile clients.

1) Responsible to drive sales growth by engaging with prospects via phone and email and drove a monthly revenue of 5 to 8 lakhs.2) Strategized with team members to plan and execute marketing plans.3) Conceptualized different ideas which was presented to investors and stakeholders for the growth of the business.