Identified up-sell campaigns for SMB to attain benefit from offers, while conducting hypothesis driven qualitative and quantitative research by taking 1:1 interview, collecting data, extracting data from Salesforce, performing data analysis, competitive analysis, and report data. Developed a go-to-market strategy for a new feature by identifying the best practices. • Increased the conversion rate by 10% by identifying best practices & optimized B2B email marketing campaigns and content A/B tests by analyzing campaign performance & reporting. Created email marketing strategy for demand generation, lead generation and nurture campaigns analyzing customer journey to ensure best customer experience.• Minimized churn and increased product adoption through creating data-driven strategies for customer retention, lead generation, increase customer spend through up-sell & by identifying key touchpoints during customer lifecycle

Created and implemented B2C Brand Strategy, Pricing models, CRM Strategies, retail marketing strategy, Loyalty Strategy & Promotion Strategy across e-commerce channels through social media strategy, brand marketing, merchandizing, digital marketing, PR, marketing communications, & email marketing for driving profitable growth. Forecasting, analyzed data, created ad hoc reports, & maintained dashboard to identify market opportunities, customer insights & key target audiences, track KPIs, market & industry trends; performed market research & competitive research to maximize revenue and marketing effectiveness.• Generated business revenue of $35K+ in six months by leading marketing team of eight members & lead marketing campaigns, measure customer experience, while managing marketing budget, & timeline to drive flawless execution.• Attained 5000% increment in brand awareness through website traffic, audience engagement by developing creative content strategies, advertisement, product marketing, SEO, SEM, and communication plan across various channels via brand positioning & brand awareness campaign across all channels to create strategic positioning and brand equity.• Generated yearly sales of 90% in a season as well as ensured high-quality contextual messaging and PR by planning and performing brand marketing, launch strategies, media planning, content planning & product marketing through demand generation campaigns, organic social, running & maintaining paid social campaigns, and email marketing.• Minimized marketing cost by 25% by analyzing market data, paid media, metrics, traffic, ROI, CR, CPM, CPV, CPC, campaign performance & consumer data for translating media into business insights, analyzing data to evaluate brand and marketing performance & to optimize digital marketing campaigns and traditional marketing campaigns.

Interacted with director regarding story, dialogues, scheduling of film, creation of one liner script, writing dialogues for the film. Edited story, dialogues, and trailer to make storytelling effective, engaging, and appealing to the audience; developed content for marketing purposes.• Successfully completed shoot in 45 days by collaborating with actors to strategize and organize schedule plan.