I stepped into the IT field after college with my first start-up, which provided web consultancy services. I spent one year there doing all sorts things like coding, marketing, designing etc. until I figured it just wasn't enough. So I made an unexpected side turn into the field of design after joined my current company as a partner.I apply my flavor of storytelling in improbable arenas such as retail experiences, packaging, social media engagement, destination branding, project proposals and integrated marketing – My passion has always been discovering a new technique to engage the power of imagination while translating business goals into effective design solutions. I love to make strategy tangible, a bit of object oriented concept in every bit of design.The truth is, I'm a multi-talented mutant who just recently touched the surface of the designing and strategizing craft. I'm the kind of person who likes to formulate algorithms than hard coding. I make up my struggles in not being an artist, in building art with content and simplicity.In the design world, you can be either a creative or an implementer, but I don’t agree, as I do both. "A design is not what it looks and feels like. A design is how it works", Steve Jobs