Product Marketing Manager
Hynetic Electronics Pvt Ltd specializes in providing IoT solutions for Smart City applications with an emphasis on Smart Lighting and IoT.- Managed the product portfolio for Smart Street Lighting & IoT Solutions.- Successful engagement with multiple IoT network partners (Kerlink, Actility, Jio, Senra, TCL).- Established highly efficient relationship with OEM Partners including Wipro & Bajaj Electricals.- Developed a multiple channel marketing plans for International Sales team by identifying System Integrators and IoT Network Partners in the Vietnam, Indonesia and Malaysia.- Worked closely with the R&D Team for product requirements analysis, specification drafting and product improvement strategies for in order to differentiate from competitors.- Standardized a Sales kit by coordinating with multiple teams for marketing collateral, case studies, ROI economics, user manuals, technical datasheets and troubleshooting.- Worked closely on setting up omni-channel distribution for Igloohome (Smart Locks) in India through B2B & Enterprise partners and online marketplaces like Amazon India, Tata Cliq, Imagine Apple Stores, and more.- Key Customers: Wipro, Bajaj Electricals, Jio Platforms, Reliance, Havells, Lighting Technologies,