Business Analyst
CurrentOptimized metrics and analyzed funnel performance using GA4 data to enhance key performance indicators.collaborated with cross-functional teams to analyze Ecommerce and sales data, providing insights to drive business growth.Deployed Python-based automation for generating weekly, monthly, and quarterly sales and revenue reports, empowering stakeholders with timely data for strategic decisions and taking actionable insightsTracked and analyzed ecommerce revenue from multiple channels, aligning data with target reports, and provided weekly and monthly insights to the product team on revenue and costs to support strategic decision-making.conducted cohort Analysis for orders, signups, cart activity, RFQs, and collections to track user behavior and sales trendsConducted in-depth analysis of sales trends and patterns to inform business strategy, and performed regular testing and validation to maintain data integrity for eCommerce.Implemented a centralized Lead Management System, consolidating leads and increasing sales efficiency by 30%. Executed ramp-up strategies for email campaigns, increasing customer open rates from 13% to 52%.Leveraged Moengages DPM lecture to develop a cart abandonment flow, achieving a 26% increase in purchase ratesUtilized advanced SQL with Amazon Athena and Excel to maintain 99.9% data integrity in the Amazon S3 mirror databaseAnalyzed GA4 data and MoEngage key metrics to deliver insights into user behavior, for website performance optimizationDeveloped a Power BI Lead Dashboard that provided monthly insights, leading to a 20% increase in sales performance