In my vast two decades of professional tenure, I have essayed the role of a travel and hospitality Reporter for FE – BUSINESS TRAVELLER, a part of Indian Express Newspapers,(http://www.businesstravellerindia.com/200510/hotelwatch01.shtml); International Business Times –IBT TIMES (https://www.ibtimes.co.in/reporters/nithya-kamakshi); in an Editorial role for international publications like www.koreanherald.co.kr, www.10mag.com; served as a Foreign Monitor working closely with the Government of Ulsan, South Korea handling Expat relations; Columnist for Hyundai’s In-house magazines (FLIK). My strength include:• Own and oversee content creation and working in tandem with clients to develop and implement content strategy and own monthly editorial calendar for internal and external communications channels.• Establish editorial processes to ensure content meets business objectives and client goals while following appropriate editorial style guidelines.• Support content optimization and improved customer experience with emphasis on social media initiatives, including ongoing management and campaigns.• A clear understanding of a modern demand-generation organization, including the role of digital media and social media marketing to drive demand. • Driving mechanisms to improve internal visibility and relevance of content globally, and work closely with international teams to effectively globalize content.•