Job Responsibilities:•Managing accounts over Adwords & Ad center.•Search & Content Network Management.• Hands on WAP , Smartphone, Mobile campaigns.• Remarketing, running ads over ad networks• Analysis & research based on Query reports and current market trends.• Perform intensive campaign reviews from in-depth examination of traffic reports.• Independently Handling Multiple Projects• Understanding Client’s Business & Requirements• Keyword Research & Analysis• Competitors Analysis • Creating Campaign & Groups • Ads Creation, Run & Testing• Daily Campaign Reporting & Analysis• Improving Quality Score of the Campaigns by increasing relevancy of the ads with the corresponding Keywords and landing pages.• Controlling Avg. CPC (Cost/Clicks) of the Campaigns by improving CTR (Click Through Rate)• Targeting the right Customers by choosing the relevant keywords with the services of the company.• Maintaining Cost/Call with optimum bid Management of the keywords.• New Campaign Research and creation• Improving Impression Share• Client Servicing & Interaction• Handled advertising campaigns for mobile marketing in Google.

Creating Campaign StructuresCreating Ad CopiesLanding Page TestingWorking on Excel DashboardsCreating Reports on Monthly, Weekly and Daily BasisManaging Online Campaigns