Please complete the CAPTCHA to continue
A concise factual answer block for searchers comparing this professional profile.
Nitika Sharma is listed as Behavioural Insights Specialist | Product Marketing | Experimentation (CRO, A/B/n Testing) | Brand Success Leadership | Consumer Neuroscience | User Experience Design based in Delhi, India, India. AeroLeads shows a matched LinkedIn profile for Nitika Sharma.
Nitika Sharma previously worked as Region Head ConsumerLab at Ericsson and Senior Manager Corporate Strategy at Lg Electronics India Pvt. Ltd. Nitika Sharma holds Bsc Mathematics Honours Miranda House, Mathematics from Delhi University.
I have closely integrated UBUNTU which is a Nguni Bantu term meaning "humanity", in almost every aspect of my life. It is translated as "I am because we are", or "humanity towards others". In a more philosophical sense to mean "the belief in a universal bond of sharing that connects all humanity" but today it is even more relevant in everything we do professionally. “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Today it has become the mantra of the biggest customer-centric brands in the world. Putting yourself in the shoes of your customers and bringing empathy in every aspect of what a business does is pivotal. Today delivering an exceptional customer experience is the biggest differentiator for a brand to set itself apart from the competition. Most importantly that makes your brand Anti-fragile a concept I learned from my mentor #NassimTaleb world-renowned options trade, mathematician, and author. It is NOT the opposite of FRAGILE as glass is fragile too & it breaks under pressure. But something that is ANTI-FRAGILE does not, NOT only breaks but also gets better under pressure. What is common between the world’s most meaningful anti-fragile brands, is that they strive for value creation in people's lives. It’s the same important learning throughout my 18 years long marketing career I have strived to build powerful customer communities in both digital and analog worlds.
A career timeline built from the work history available for this profile.
Why would a company as big as Ericsson need a Think tank as robust as "ConsumerLab" A Lab what is it? A #consumerlab where consumers are observed in their natural settings, sometimes requested to share what they want, at times, caught in the middle of social conversations, participate in social experiments we do to understand them what they dont say. Is it.
Strategically managed Marketing budget of 80Mln USD in advertising, brand building, brand activation, promotions, digital media campaigns, retail marketing, rural marketing, ATL, BTL, PR along with a team of 65 marketing membersFrom fuelling in consumer insights for Product development of Smart TV to brand planning, activation, launch and promotions of.
Singapore
Notable Highlights:Key clients handled: Airtel, Samsung, Benetton, etc. Understood client’s business problem by going beyond single interaction and deep diving with client’s departments to understand the strategic nature of problem to design best research solutions in the budget assigned by the client. Diplomatically negotiated client-requested changes.
Notable Highlights:Key clients handled: Nokia, Telekom Malaysia, SingTel, Motorola, Etisalat, etc.Actively participated in technology and telecom practice at Mckinsey covering research, business intelligence, competitor intelligence for the Asia Pacific region on various consulting studies.Concentrated work on Mobile, Fixed Line and Broadband sectors in.
Notable Highlights:Key clients handled: Johnson & Johnson, Reliance, Walmart Significantly contributed in strategising frameworks after analysis, filtering & categorizing of large information using various industrial databases like Factiva, ISI Emerging Markets, Forrester, IDC, Gartner, Tradstat, Dialog, Profound, and others. Worked with Practice Area.
Notable Highlights:Played a major role in designing ER (Entity Relationship Diagrams) using tools like Rational Rose, coding in languages like Java, XML and testing the softwareSuccessfully handled projects like e-Retail Business to Consumer (B2C) Modular and completely customizable portal that enables any medium to large retail organisation to implement.
Quick answers generated from the profile data available on this page.
Nitika Sharma is listed as Behavioural Insights Specialist | Product Marketing | Experimentation (CRO, A/B/n Testing) | Brand Success Leadership | Consumer Neuroscience | User Experience Design.
Nitika Sharma is based in Delhi, India, India.
Nitika Sharma has worked for Ericsson, Lg Electronics India Pvt. Ltd, Kae, Insights By Kantar, and Mckinsey & Company.
You can use AeroLeads to view verified contact signals for Nitika Sharma, including work email, phone, and LinkedIn data when available.
Nitika Sharma holds Bsc Mathematics Honours Miranda House, Mathematics from Delhi University.
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trial Search contactsCheck these profiles if this is not the Nitika Sharma you were looking for.
