Trade Marketing Section Manager January 2023 – Present Beger Public Company Limited • Develop and execute trade marketing plans aligned with overall marketing and sales strategies to achieve revenue and market share targets.• Conduct market research and analysis to identify customer insights, market trends, and competitive activities, translating them into actionable trade marketing initiatives.• Collaborate closely with the sales team to understand channel partner needs, market dynamics, and customer requirements.• Create and implement trade marketing programs, promotions, and campaigns to drive product awareness, trial, and sales growth.• Provide guidance and support to channel partners on trade marketing best practices, brand guidelines, and promotional strategies.• Develop and maintain strong relationships with key channel partners, ensuring effective communication and collaboration on trade marketing initiatives.• Monitor and evaluate the performance of trade marketing activities, analyzing data and metrics to measure effectiveness and identify areas for improvement.• Collaborate with the product management team to provide market insights and input on product development, pricing, and positioning strategies.• Manage trade marketing budget, ensuring efficient allocation of resources and tracking expenditures.• Stay updated on industry trends, competitive landscape, and emerging market opportunities, providing recommendations to enhance trade marketing strategies.Achievements: Sales achieved target 4,800 MB in 2023

Product and Digital Marketing Manager March 2018 – January 2023Shera Public Company Limited • Oversee all aspects of the digital marketing department and online platforms, such as Thai Watsadu, Global House, Homepro, NocNoc and Lazada.• Analyze market trends, prepare sales forecasts and generate new business leads.• Develop marketing strategies and campaigns in order to increase the revenue.• Coordinate marketing strategies with the sales, public relations and production departments.• Approve marketing material, from website banners to hard copy brochures and case studies.• Prepare KPI reports on the marketing campaign’s overall performance.• Special project responsible for Shera Paint Product (Product Manager).Achievements: Launched mega campaigns (double date) enhancing brand awareness (1 MB up). Developed Shera Paint to be able to enlist in the Modern Trade (Thai Watsadu, Global House and Dohome)  Increased 50% sales volume of Shera Painting product from the previous year.

Assist ASEAN Marketing Planning Manager March 2016 – March 2018Ishida Taiseisha (Thailand) Company Limited • Expanded business to CLMV area and found new opportunities for solution selling.• Researched and analyzed market trends, competitor products and other relevant information.• Developed sales strategies and techniques in order to increase sales volumes.• Adjusted marketing strategies as needed in response to collected data and other feedback.• Built and maintained long-term relationship with existing and potential clients.• Ensured quality and cost-effective products and vendor compliance.• Prepared and presented reports on the performance of marketing campaigns.

Senior Program Management October 2012 – February 2016Celestica (Thailand) Company Limited • Supported overall marketing objectives of company both externally and internally.• Assisted with the implementation of the marketing strategy with specific objectives.• Performed business analysis, promotion analysis, economics estimation and statistical analysis to management team.• Negotiated the terms of an agreement, closed sales and resolved clients’ complaints.• Reported on campaigns and information where necessary to assist with the compilation to ensure effective departmental communications.

Sales Representative October 2010 – August 2012Yamashin Thai Company Limited • Visited clients to evaluate their needs and performed road shows or demonstrations.• Sold products and services using solid arguments to prospective customers.• Maintained positive relationships with both new and existing clients to ensure future sales.