I have been in media for 18 years. I am currently working for Bharat Media Group. Have worked for agencies like Essence Mediacom, Zenith Optimedia, Madison, Carat in the past. I love my job because it allows me to think out of the box poses a new challenge everyday. I am a good blend of advertising and media as I have 3 yrs of experience in advertising agencies before I switched sides and came to the other side which was the media planning & buying where i have an experience of about 15 Yrs in Offline Media. I am a firm believer that there's always room to improve and learn. Also there is never a limit to what you can achieve if you put your mind to it and ofcourse hard work. My next challenge is to get into digital and understand the medium. since Digital is ever evolving it makes it more interesting and also gives more opportunities to innovate. Innovations are getting more expensive in traditional mediums hence brands discourage the idea of innovation or integration on traditional mediums. i was taking care of the offline trading for Coca Cola in the recent past. Also have taken care of brands like Make my trip, Shell, Duracell, Bose, Zomato, Nestle, Reckitt Benckiser, Vivo, Usha, Reebok to name a few.