• Responsible for sales forecasting of relevant products including preparation of budget covering sales and expenses (A&P) for Singapore and Emerging Markets. • Manage client relationships and develop new client leads through networking activities.• Liaises and updates the sales management periodically pertaining to sales forecasting, brand performance, coming promotional programs and promotional activity post evaluation for assigned brands.• Works closely with distributor, supply chain, regulatory affairs on all aspects including new product development.• Provide B2B Sales Promotion Budget and B2B Marketing Strategy to Local markets.• Procurement and inventory control of B2B Sales Promotion/marketing materials. • Identifying new corporate opportunities within the Singapore SME market.• Build and maintain close contact to key decision makers & influencers per segment.• Develop and guide the marketing strategy by brand to meet B2B & B2C targets together with trade partners & clients.• Involved in negotiation with vendors for the Contractual rates for services & products.• Responsible for developing and implementing the process flow of the tenders with business partners/consortium/Resellers for all tenders.• Manage numerous major accounts in the territory; Hotels, Big B2B dealers, MOE, SGH, NTU, Keppel & GOVT Schools for regular orders.• Responsible for hiring, training and managing the staff members. • Responsible for budget control, forecasting and reporting of sales and marketing activities. Monitor sales budgets for all level of distribution (sell-in / sell through).• Non-digital media management, consumer promotions and POS materials with the objective to acquire new users and drive retention of current users.• Work with the Managing Director to help defining marketing strategy, identify opportunities how to drive business expansion in a defined territories.

• Channel expansion, profitability, schemes, stock management & ROI of trade partner's.• Communicate to partners on new products and service offers.• Work with District Wholesale Distributor to define Core Capabilities, and work close with sub dealers to identify to close gaps.• Cross-market execution of local & district processes, planning and coordination with other channels and functions (pricing, launch, lifecycle activities, forecasting), deploying best practices and activities in the channel for sell-in, sell-through and RSP advocacy, and reporting.• Create clear cut business development talk to achieve the desired business goal.• Responsible for all secondary schemes in trade and distributor channel.• Defining and executing partner sales plans sales forecasting, planning, marketing activities.• Reduce credit period from 90 days to 60 days.• Analyzing latest market trends and tracking competitors' activities and providing valuable inputs.• Responsible of secondary sales of distributors & setting targets to sub dealers.• Reviewing of inventory lists on a daily basis to keep track of inventory flow.• Manage payroll function of 5 staffs.• Brand building and market development & logistics, inventory.

• Dealing with all buyers, store managers and regional/Area managers of major retail chains partners. • Confident communicator, negotiator and decision maker of business and strategic plans.• Ensure timely executive of retail store set ups & merchandising enhancements (including visual merchandising)• Store wise revenue responsibility and new product lunches for display at prompt location.• Planning merchandising, forecasting, tracking key account metrics & brand visibility management.• Responsible for inventory management & logistics.• Facilitate best practices sharing across markets with other regions.• Develop strong talent on team and succession plan for key roles.• Provide input on in-market plans (list price, promotional cadence and depth) to achieve price positioning determined by product team.

• Responsible for all primary & secondary sales & schemes in B2B / B2C & government sector.• Looking after paramilitary force (Central Police Canteens) business for all products for Rajasthan region.• Achieve values and volumes of sales, through B2B biz & defense dealer network.• Collect data from market about market share, industry growth and competitor’s.• Create and accurately forecast annual budget for B2B sales, adhering to company policies and guidelines.• Collect BFA (Bill Forwarding Advise) from CPC-HO and ensure re certification of bills.• Outstanding communicator adept at building and developing powerful relationships with key contacts.• Accurately forecasts annual, quarterly and monthly revenue streams.• Liaising with the supply chain team to ensure smooth operations.• Responsible for daily, weekly, monthly & annual corporate sales report.• Conducts training programs to educate dealer’s sales professionals regarding products and programs• Resolve customer and business issues, perform root cause analysis, and drive solutions.• Evaluated sales territory potential and implemented strategic and tactical marketing plans.• Activation of various brand building campaigns & BTL (Below the line) promotions.• Instituted sales forecast and marketing goals to achieve aggressive company growth goals.• Analyzed and audited all monthly reports.• Regularly performed detailed contract negotiations and determined quotas.

• Participate national and international trade shows, exhibitions conferences, seminars and product launches.• Key responsibilities include marketing services/research/retail visibility/merchandising & brand management.• Team leader practiced at establish day-to-day & long-term organizational goals and ensuring objectives are met.• Directed event logistics including registration and setup, travel, hotels, booths, client receptions, guest lists, conference accommodations, and itineraries, both remotely and on-site.• Leveraged strengths in cost-effective marketing management/ vendor negotiations to end each year an average of 15% under-budget (without compromising business growth goals).• Maintained content for print advertisements, and corporate sales collateral, marketing campaigns and promoting the products and services through online and print media.• Accountable for newsletter content/website sections related to conferences/exhibition programs.• Managing the team of 50 sales and marketing executives/ ISDs/ RSO to ensure every month developing hiring, training, performance and incentive schemes ‘programs for team. • Handling brand image enhancing, gifts management, reporting and introduces various sales schemes/ promotion activities/ design and execution of retail and trade marketing & marketing communications (ATL and BTL) activities. • Responsible for Media Management (Radio, Print, Outdoor)/ Vendor Management related to marketing activities.• Accountable for Brand Shops to ensure Brand Visibility (in shop and out shop).• Worked with external vendors and partners to align product, pricing and marketing strategies.• Collaborate with Product Marketing Manager for all product positioning, and marketing communications materials adaption.

• Responsible for air conditioners sales with major national accounts and DGS&D dealers / CPC pan India.• Handling and coordinating with all India B2B ASM for business of DGS&D air-conditioners.• Coordination with the Key account government official for government supplies.• PSU accounts independently to acquire targeted business revenue and regular follow up with 32 branches & DGS&D/CPC dealer's for the maturing order and timely execution and ensuring repeat orders from them.• Tender tracking, pre & post tender modulation & bidding.• Managing good relationship with OEM and distributors.• Liaising with production team to maintain supply as per the demand.

• Professional duties handling and coordinating pan India 32 branch offices at corporate level for marketing activities.• Making roll out plans for advertisement & other sales promotion activities for all India.• Organize facilities and manage all events details such as décor, transportation, location, target, audience, special guests, equipment’s and promotional material etc. • Provide wall labels, exhibition price-lists, produce signage, prepare gallery guides, exhibition booklets and other engagement tools as needed, and provide flyers for all gallery events.• To produce and update newsletter content and website sections related to conferences/ exhibition programs.• Responsible for accomplishing program outreach and publicity goals and maintain positive relationships with organizers.• Strong problem solving and creative skills and the ability to exercise, sound judgment and make decisions based on accurate and timely analyses.• Exhibitions head for LGEIL (BOI- 1999, I.E.T.F-1999, I.I.T.F- 1999, best of India - 2000, I.I.T.F - 2000). • Design & produce press releases, schedule all PR, mailings, postcards, posters and social media events or invitation related to exhibition/ conferences / product launches programming.