Heading the Security & Surveillance vertical within DELL for the workstation, servers & storage.Key Responsibilities include doing global tie up with the OEM’s in that space and also working with the leading System Integrators in Security & Surveillance domain for future growth and expansion.

Regional Head – Sales and Business Development (North) & Country Manager – State Police and Transportation- Responsible for entire North India Sales operation in Public Sector Undertaking’s, Institutions & State Government vertical along with the ACS Community.- Achievement of sales task assigned to the Northern Region- Preparing complex bids technically & commercially to maximize short & long term objectives.- Developed and Generated Business Opportunities & Revenue in infrastructure Projects in India for Electronic Security Business.- Executed Product Marketing and Sales Strategy with Consultants, PMC & Architects involved at the project inception stage with complete mapping of Key Decision Makers and business Influencers- Worked on bidding, specifying with concerned Depts./ OEMs/ Prime Contractors for Electronic Security Business.- Gaining market leadership for the Company by meeting the needs of leading market players in PSU specially in the city surveillance projects and various metro and transportation projects for security & surveillance- Interaction with credibility at senior business levels in existing & new accounts.- Working very closely with Delhi Police and other state police for various opportunities.

- Proactively support Bosch Security System’s business goals through: Sales and marketing management / leadership /control. Looking after complete product profile of security systems i.e CCTV, Access Control, Fire Alarm System, Intrusion Alarm and Building Integration Systems for Northern India. Positioning the Company with large customers in ways that demonstrate substantive and distinctive value. Proposing initiatives, programmes and solutions that clearly address an account’s strategic and competitive issues. Preparing complex bids technically & commercially to maximize short & long term objectives. Translating market and account trends into practical plans for the marshalling of resource in the Company. Gaining market leadership for the Company by meeting the needs of leading market players in PSU & Corporate system integration space. Interaction with credibility at senior business levels in existing & new accounts. Creating, strengthening and maintaining customer relationships. Providing an objective view of our account’s potential to the Company over the short, medium and long term.

Job Profile:o Initial study & analysis of the project brief for making:- Statement of works for projects.- Power Point presentations and demoso Was responsible for increasing the customer base 5 folds in a brief period of two years as manager.Major Achievements: - Managed complex contract negotiations, pricing and co-branding third party applications into ASP offerings.- Grew customer base from 200 to 850+ while maintaining outstanding customer service level.