Nitin Kumar Email & Phone Number

Delhi, India

Noida Area, India

-Working as Product Manager & Marketing for a Portfolio of 120CR of Brand "PILOT" in India.- Achieved 3% increase in market share in challenging situation and limited time. - Led the 2 most influential campaign in H2 of last FY.- Led the Project of change in aesthetic & designs of entire range of products to bring newness in the portfolio in record time.-Managed the Media agency, creative agency & to drive to brand to enhance the brand perception.- Played a pivotal role in managing the Popular live culture(Digital Media/Social media) to touch all the aspects of today brand experience & touch points. -Responsible of all the phases of Products - product inception, conceptualization to final delivery of products.-Responsible for next stage of a product - Marketing & success through media support (ATL) & on ground support (BTL).-Responsible to cater to all the requirements of sales function for Product marketing.(State/Region specific)- Always used the best tools possible to enhance the brand equity, recall & value with available budget.

New Delhi Area, India

-Handled 3 Major Brands, contributes almost 46% of total sales of the company. -Completing the major aspects of Brand development - Product, Packaging & Media Activation and spend.- Charting out the brand perception graph and changing the perceived value of the brand through various marketing initiative.- Launched 2 successful media campaigns (TVC) for 2 major category product.- First ever celebrity on board endorsement through a TVC, with such interesting concept, and successful aftermath of product trends later. - Worked on brand price orientation to withstand parallel with established competition in category.

Delhi Area, India

- Innovation & Renovation for the responsible category.- Drove the category with spiral & sustainable jump for 2 of the most sluggish categories.- Developed brands using very reasonable media with implicit approach with clear business goals.- To ensure BRANDING communication intact and consumer off takes of products in retail channels.- Influential marketing for key competencies