- Quantitatively assess market needs and set product roadmap, marketing strategy and develop solution approach for the market.- Maximizing and improving Market Potential in coordination with Customers, Global Business Owner Team (Global Product Management Team) and Regional Team- Understand and analyse regional product and service requirements including current market trends, market standards, market price situations with a view to launch / re-launch and develop product / solutions for the market- Selection of product portfolio to be sold in the local market based on global product portfolio and local product portfolio to manage product life cycle in local markets (launch, growth, phase-out). - Prepare Annual Marketing plans for the Product Group which includes Market Strategy, Sales Forecasts & Budgets, Projected Market Penetration, Incentive Promotion & Budget Estimates- Monitor changes in the competitive and regulatory environments and identify technical trends as well as design trends and derive changes in marketing mix. - Pre-Sales Phase: Work closely with the Architectural Consultant Team and Specification team to promote the identified product lines from the product road map.- Sales Phase: Collaborate with the Country Sales Teams to Make inroads to the market through various initiatives like Marketing Campaigns, Special Programs, Partner Development, special and strategic projects.- Responsible for multiple marketing toolkits like Product Benchmarking, Case Studies, Specification Documents, Marketing Samples, Demonstration Kits, Configurators, Digital Media Content, Website Content, Social Media Campaigns.- Improve Focused / Target Marketing campaigns with the identified customer groups based on the chosen product line from the product road map

- Accountable & Responsible for the budgeted Top-line (NNS) & Bottom-line (Gross Profits) of the Product Portfolio in REGION SAARC- Prepare Annual Marketing plans for the Product Group including Market Strategy, Sales Forecasts & Budgets, Projected Market Penetration & Budget Estimates- Product Positioning for Strategically Defined Markets without cannibalizing the existing products, Product Sourcing, Product Launch, Product Pricing & Product Life Cycle Management- Expansion of Product Mix & Product Share in Each Zone / Sales Region to enable the business unit achieve Sales Revenue / Gross Margins / Working Capital Objectives- Prepare Product strategy ensure competitiveness of the product, Foresee changes in Competitive Environment using tools like Competition Mapping & Benchmarking- Prepare Business case for new & existing Product Portfolio (Market Size, Market Presence) and share it with the global Product Management and R&D teams to develop new & existing products, Identify Technical trends as well as Design trends and derive changes

- Select the Product Portfolio to be sold in the Region based on the Product Portfolio and Position the Products at Market Acceptable Pricing Points- Set up process flow for every product in the Product Line for a smooth supply chain management, Provide Market Research with Market Demand projections to guide the preparation of forecasts, work with the plants to insure needed product supply- Analyze the Product Mix of every Zone, Initiate action plans to increase the Product Share & Market Share- Continuously monitor market situation through regional sales as central source of information, Manage Product Life Cycle (Launch, Growth & Phase-out)

- Identify and Develop new ways to address unmet market segments at the same time aligned to the goals of channel & geographic expansion- Execute Business Development strategy and plan, both short and long range to create Business for DORMA Shower Systems- Prepare product strategy to ensure competitiveness of the productMonitor & collect information pertaining to competitor’s activities- Launch of Builder’s Range of Shower Enclosure for commodity market segment- Cost Leadership in the product line by implementing various cost saving initiatives

- Launch & Develop Cristallo Product Line (Modular Restroom Partitions) - Identify potential market segments/verticals and prospects- Ensuring cost efficiency through product competitiveness• Manage the Business from Enquiry to Completion• Sourced major recurring businesses