Establishing strategic alliances/ tie-ups with financially strong and reliable channel partners keeping terms clearly defined, resulting in deeper market penetrationHandling Sales for the lifestyle brands like Evian Natural Mineral Water in Institutional accounts.Branding & Product Management: Identifying new products, ascertaining their demand, and executing launches of such new products.Creating and developing distribution levels to make it cost effective for present times and leaving scope for future addition of new entrants.New Distributor appointment, implementation of best practices in Channel Management, implementation of Brand Channel Strategy; managing discount and promotion budgets for Channel Business, designing and driving promotional schemes for Channel.Hands on experience in exploring and developing new markets, accelerating growth & achieving desired sales goals; Developing direct distribution

Responsible for all the channel sales ( HORECA Sales, Channel sales and Mordern Retail)Sucessfull Lauch of Volcanic Water In India,First in the Category.Hands on experience in exploring and developing new markets and Products, accelerating growth & achieving desired sales goals; Developing direct distributionSuccessfully recruiting talent, Help in setting-up infrastructure, and organizing the project work for a successful launches across North.Directed the new store development plan and implementation (location, selection, commercial terms, layout and design).Monitor and Control Cost of various expenses pertaining to Zonal Operations.Lead in managing the relationships and execution excellence in assigned "Key Accounts" based in the area in coordination with Key account team.

• Appraising Product Range/SuitabilityExploiting opportunities to adapt products to specific channels; continuouslymatching existing range with consumer requirements in alternative channels;participating in the development of media and support packages to target newconsumer patterns; finding synergies with existing suppliers of new channels;ensuring transparency of full Supply Chain costs and structuring terms of tradeaccordingly.• Assessing Customer Opportunities and Analysing Competitor BehaviourInterpreting market data; inferring customer's business objective and strategiesfrom assessment of trade profitability, specific customer initiatives and marketplace intelligence; monitoring competitive activities to deduce the 'game theory'of the market; identifying potential customer opportunities from predictions ofcompetitor and customer future strategies; performing customer/profitabilityanalyses.• Interpreting Company/Channel StrategyTranslating company priorities into sales priorities; assessing the salesimplications of marketing strategies (eg impact of pricing, key events,promotions, display activities, product demonstrations, from historic sales data)defining the structure of the terms of trade in accordance to the company goalsand customer performance; evaluating the specific individual customer risksarising from the channel strategy.

Conducting and organizing sales promotional activities as a part of brand building and market development effort by mapping the target customers/audience.Identify and develop new streams for long term business growth and maintaining relationships with customers to achieve repeat/ referral business. Overseeing finalization of sales deals with the key accounts, controlling market receivables to manage credit figures, and building healthy relations with the accounts to secure repeat/referral business. Building brand focus in conjunction with operational requirements and ensuring maximum brand visibility and capturing optimum market shares.