Top Foods E.A Ltd., Nairobi, KenyaOverseeing sales and marketing operations and strategic planning forthe East African division, leading teams in multiple locationsDeveloping and expanding coverage in Modern Trade, Horace,Institutions, Food Industries, and General TradeLed the sales and marketing division, driving growth and expanding thecompany's market share by 12% and achieving a sales growth of 32%over the previous year

My Responsibility includes - • Develop & maintain meaningful relations with existing & new customers & suppliers.• Man- Managements & Deployment, On & off job training program’s • Corporate Project Group - Cost effective sales & management system• Sales Forecasting and Budgeting• Pricing Strategies, Brand Positioning & Brand Promotions, • Ensuring cost effective & timely procurement system• Production Planning & Planning efficient logistic support• To ensure & maintain smooth cash flow cycle. and Cost Center, I took over this post from April 2010.

Jambo Biscuits, Being the Leading manufactures in the biscuit industry in East & Central Africa with an approximate T.O. of Ksh 700 million p.a. Operates Under the Brand name BRITANIA . There are 25 product with around 85 Sku. Our wide clientele includes consumers in Kenya and whole of East & West Africa, the WFP, UNICEF, NGO’s, The Department Of Defence & Allied Services. The clientele mainly includes the Retails Sector, Wholesale, & The institutions.Joined as Sales; Export , In May 2006 I took over entire Sales & Marketing operation for Kenya & Tanzanian market & since April 2010 I am working as a Operation Manager reporting to the Managing Director.As a Operation Manager I currently shoulder multi dimensional functional areas such as Factory Operations, Sales & Marketing operation in and around East Africa & Neighbouring Countries, Procurements, Administration, Logistics, Accounts, Cost Control, Production Planning , HRD, Some of My Key Functional Areas are.-* Pricing Strategies. * Brand Positioning & Brand Promotions, * Corporate Project Group,* Cost effective sales & management system.* Sales/Forecasting and Production Planning function.* Man- Managements & Deployment.* On & off job training program’s* Pricing – Based on actual product costing & variance.* Plan, Ensure & Maintain Cash flow cycle. Major Key Achievements.Successfully restructured resources in the sales & marketing team. Which resulted in a 100% growth in sales volume & Cash Flow. . Designing & Implementation of Cost Effective Models which ensured High Return on sales & also thus improving the bottom line. Planned & launched New Products & Product extensions which effected deeper & Wider product penetration. Currently being a market leader with an approximate market share of 62%

Appointed as; of Bakemans Biscuits based at Mumbai heading Western region of India via Mumbai, Maharasthra, Goa, Gujarat, & Madhya Pradesh . This company contained the major biscuit brands with major presence in the Northern Region of India .During the first Year I was able to position the brands in the region & took advantage of changes occurring within the market place.The strategy was successful with a relevant 18% sales volume increase in that year and this was particularly significant as volumes had been declining since 1994. In January 1999 the company was restructured with the Branch office being made at Mumbai. I was appointed Divisional Sales Manager of the Biscuit, Cake Rusk, & Soap Division, with a Team of 6 Area Field Managers, 25 Territory Sales In charge & Pilot Salesman covering over Hundred Thousand outlets in the region, the market was covered with in association with 14 Super Stockist and 250 Distributors. Significant efforts went into reducing costs and strengthening brand equity.IKEY ACHIEVEMENTSRebuilding, Restructuring & Refocusing the sales force & Its activities.Realignment of marketing activity behind core brands.Launched & Re launched various products strategically with an aim to establish, and Finally Lead in Those Segments RegionallyDeveloping Cost effective system.Dramatically improved profitability of the region.Increased sales turnover from an average Rs 24crs to around Rs 50 to 55 crs.I Resigned since I was approached by Jambo Biscuits (Kenya) Ltd to head there operation in the Kenyan Market

My responsibility, at this stage, was to reposition, strategise, consolidate and develop market for the existing & new products lines for Amrit Agro core range of products, viz. Uncle Chip’s & Extrudes, During my tenure the product achieved the position of number one snack food brand in the region.I resigned as I was approached by Bakemans Industries Ltd to Head Sales Operation in the Western Region

Responsible for sales & marketing operation in and around Mumbai .Parle Products the countries largest manufactures of biscuits and confectioneries in the country. Western region contributed to 57% of the total sales and Mumbai contributed 21% to the sales of western region,As a Area Field Manager I shoulder responsibility of 16 sales officers and around 125 representatives, with a Dealer network of 36 Distributors and covered around appx. 34,000 customers.I was responsible for building up distribution network in the city, During my tenure, The city grew to be one of the largest revenue earning centre contributing 8% of the companies turnover.I resigned as I was approached by Amrit Agro Industries Ltd a part of Jagajeet Industries to Head sales operation Mumbai

The largest blade manufacturing company in India. The Company conducted its operations in India under the name of M/s Vidhyut Metallic Ltd & Sterling Four Blades in UK.Joined as a Area; in the Saving Products Division, Responsible for sales operation in Mumbai & Raigad district.In Jan 1987 I was given the additional responsibility of Market Research & Products Development. The objective was to identify & understand the consumer’s need and also to study the saving patterns and habits region wise around India’s urban & rural segments. In 1988,I was transferred to the international Sales division as Key Sales Account Manager and was located to London. The major responsibility was to launch, Identify, & to Maintain sales in those Key accounts around UK & To build up a Sales team region wise. The products was launched under the brand name of Supermax Blades, Over the six months of the launch of the products we achieved a average sales of 3.0m ponds per month

The major job function was to promote the pharmaceutical range of products through Medical, Para Medical,& Dispensing Chemist & Institutes. This position gave me a background into Institutional Sales Resigned as I felt that there was a long term & a broader Career for me in FMCG Industry

The major job function was to promote the pharmaceutical range of products through Medical, Para Medical,& Dispensing Chemist .This position gave me a good background in developing my communication skills , & To build a strong personality & To develop strong interpersonal skills.